Brand Manager

About Us: 

At Macho Genie, we’re on a mission to redefine men’s fashion, body positivity, and confidence. Our bold, innovative designs in performance wear and undergarments are crafted to empower men of all shapes and sizes, celebrating every unique stride. Born in Brooklyn, New York, our brand embodies the tough, resilient spirit of the city and the magic of transformation, blending cutting-edge technology with a touch of creativity to create legendary pieces that make men feel extraordinary.

We’re a fast-growing, energetic brand with big dreams and an even bigger passion for making a difference in the way men perceive themselves and their clothing. Our goal is to give every man the confidence to feel like a hero—without compromising on comfort, quality, or style. And we're looking for individuals who are just as passionate, creative, and driven to help us grow and reach new heights.

We are currently seeking a Brand Manager to join our dynamic team and lead the charge in shaping how the world sees and experiences Macho Genie. This is your chance to put your stamp on a movement that’s redefining masculinity. If you want to be part of a brand that is pushing the boundaries of body positivity and modern fashion, we’d love to meet you.

The ideal candidate will help bring the Macho Genie brand to life through bold, visually compelling content that tells a story of confidence, resilience, and fearless style. You’ll work closely with our marketing and creative teams to craft brand visuals and messaging for campaigns, social media, and e-commerce.

Main Duties and Responsibilities:

❖ Own and evolve Macho Genie’s brand strategy to ensure alignment with our mission, values, and growth goals.
❖ Develop and execute bold, innovative campaigns that drive brand awareness, customer loyalty, and cultural relevance.
❖ Collaborate with marketing, creative, product, and e-commerce teams to ensure consistency across all brand touchpoints: from packaging and product launches to social media and customer experience.
❖ Build out our visual and verbal identity guidelines and ensure consistent usage across internal and external teams.
❖ Lead go-to-market strategies for product launches and limited-edition drops, ensuring each release has a strong narrative and clear positioning.
❖ Help bring our products to life through bold, visually compelling content that tells a story of confidence, resilience, and fearless style.
❖ Work closely with our creative team to craft visuals and messaging for campaigns, social media, and e-commerce platforms—ensuring every touchpoint reflects our voice and values.
❖ Conduct market research and trend analysis to keep the brand competitive and culturally in-tune.
❖ Monitor key brand metrics such as awareness, engagement, sentiment, and customer loyalty, and use insights to guide decision-making.
❖ Manage relationships with external agencies, freelancers, and collaborators to execute brand initiatives.

Profile of Education / Skills / Experience Required:

❖ A degree in Marketing, Branding, Communications, or a related field.
❖ 1–2 years of brand management or marketing experience, preferably in fashion, lifestyle, or consumer goods.
❖ Strong understanding of brand building, consumer psychology, and market positioning.
❖ Proven track record of creating and executing successful brand campaigns.
❖ Exceptional communication skills, both visual and verbal, with a talent for storytelling.
❖ Sharp eye for design and experience working with creative teams.
❖ Proficient in brand and marketing tools (e.g., Adobe Creative Suite, Google Analytics, social and content platforms).
❖ Highly organized, self-motivated, and capable of managing multiple projects simultaneously.
❖ Passion for fashion, men’s style, body positivity, and bold creative expression.
❖ Team player with a proactive attitude and a strong sense of ownership.

 

This is an in-person office job. 

 

To apply: If you're ready to be a part of a brand that is changing the conversation about men’s fashion and body positivity, send your resume and portfolio to: magic@machogenie.com. We can’t wait to see how you’ll help us tell our story.