Social Media Marketing Manager

Job Title:

Social Media Marketing Manager

Full-Time In Office

Company:

Topinka Financial

Location:

Wayne, NJ

About Us

At Topinka Financial, we are a fast-growing, client-centered wealth management firm dedicated to helping individuals and families build, preserve, and enjoy their wealth. We believe that modern clients expect more than great advice — they expect a connected, trusted brand that educates, engages, and inspires across every platform.

We are seeking a creative, organized, and strategic Social Media Marketing Manager to elevate our firm’s presence across Instagram, Facebook, LinkedIn, YouTube, and Spotify. This role will own our full social media calendar — building campaigns, creating content, driving engagement, and supporting our recruiting, branding, and client education efforts online.

Responsibilities

Strategy & Planning:

• Develop and implement an integrated social media strategy aligned with firm branding, business development, and recruiting goals.
• Maintain and manage a comprehensive content calendar across platforms.
• Monitor performance and adjust strategy based on analytics and engagement.

Content Creation & Campaign Execution:

• Create and publish engaging, high-quality content across Instagram, Facebook, LinkedIn, YouTube, and Spotify (audio/podcast content).
• Collaborate with leadership and advisors to translate financial concepts into accessible, educational content.
• Repurpose content across platforms for maximum impact.

Community Engagement:

• Build a sense of community around our brand with clients, prospects, and the broader market.
• Identify and engage with key influencers, partners, and thought leaders in the financial space.

Analytics & Reporting:

• Track key performance metrics and deliver monthly reports on social media activity, engagement, and growth.
• Make recommendations to improve performance and ROI of social marketing efforts.

Qualifications

• Proven track record of building and managing successful social media campaigns.
• Strong understanding of platform best practices across Instagram, Facebook, LinkedIn, YouTube, and Spotify/podcasting.
• Excellent writing, editing, and storytelling skills.
• Basic graphic design (Canva, Adobe Creative Suite) and video editing skills preferred.
• Strong understanding of social media analytics tools and how to interpret data.
• Self-starter with the ability to manage multiple projects and meet deadlines.
• Professional presence with an understanding of brand tone and compliance considerations in a regulated industry.