Marketing Specialist
D.R. Horton, Inc. is currently looking for an Marketing Specialist in the Sales & Marketing Department. The right candidate will be responsible for division marketing functions. Work with Corporate Marketing and various media channels to create and deploy marketing materials at the community level.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Own and manage community launch collateral including community maps and floor plan collateral, assigning and managing inventory of community phone numbers and email addresses, standard features sheet, point-of-interest lists, schools/utilities/HOA form and other collateral.
- Manage and own the new community opening forecast spreadsheet and weekly stakeholder meeting with Sales, Marketing, Merchandising, and Construction departments.
- Responsible for plat, offsite directional, lot, and weekend directional signage. Manage vendors using Asana workflow dispatch application.
- Collaborate with Division Merchandising and IT teams on the installation of interior sales office signage and ISO digital wall monitor. Establish and nurture relationship with headquarters Corporate ISO and Division IT teams to activate and delete communities, upload content, and troubleshoot ISO issues.
- Create and manage robust and timely digital assets including model home renderings and photography (interior and exterior), CloudPano, video, Matterport, and other imaging martech. Use Asana to dispatch vendors.
- Own and/or delegate, when appropriate, website copywriting, content, and pricing for Division website using enterprise CMS.
- Understand and manage community website SEO via collaboration with Corporate Marketing, manager, and Regional SEM Marketing team.
- Manage content in various network folders housing sales and marketing assets including photographs and sales material used by Community Sales Specialists.
- Own and manage Division YouTube and community Google My Business accounts.
- Manage out-of-home (AKA billboards) budget, vendor, and location deployment.
- Has vendor and purchasing authority; manage to the annual budget for responsible line items.
- Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
- Ability to travel during business hours to communities throughout Western and Central Washington
- Regular and reliable attendance
- Close collaboration with Regional Marketing, Sales leadership, Community Sales Specialists, Corporate and Division IT, Corporate Marketing, Division Merchandising (model homes), and Division Construction.
- Process definition and continuous improvement.
- Assist manager with martech and adtech pilots and integrations.
- May prepare marketing reports analyzing campaign results.
- Additional duties as assigned.
Minimum Required Qualifications
- Graphic design skills; proven experience with Adobe Creative Suite, including Photoshop and Illustrator (required), MS Office suite, website content management systems.
- Two to three years related experience and/or training.
- Must have a reliable vehicle, a valid driver’s license, and be willing to travel on business with the vehicle.
- Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
- Ability to manage multiple tasks and projects simultaneously and establish and meet deadlines.
- Ability to stand and walk for 2 hours straight; sit for extended periods; kneel and bend at the waist; walk up and down stairs; walk on unlevel terrain; use hands to finger, handle or feel; reach with hands and arms; speak and hear. Ability to lift and/or move up to 25 pounds. Specific vision ability required by this job include close vision, distance vision, color vision and peripheral vision
- Some exposure to outside weather conditions.
- The noise level is generally moderate.
Education and/or Experience
- Proficiency with MS Office and email
Preferred Qualifications
- Bachelor's degree in Marketing or related field from a four-year college or university preferred
- Experience in digital marketing, especially online copywriting
- Have demonstrable interest in Marketing and a fearless desire to learn
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
- Medical, Vision and Dental
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life Insurance
- Vacation, Sick, Personal Time and Company Holidays
Build YOUR future with D.R. Horton, America’s Builder.