Marketing Specialist

Key Duties and Responsibilities: 

• Brainstorm and develop ideas for creative marketing campaigns
• Plan and execute initiatives to reach target audience through appropriate channels
• Monitor competitive landscape and communicate findings
• Manage and develop marketing partnerships.
• Ensure consistent branding across all channels.
• Support Sales Department in the development and delivery of marketing materials and technical support.
• Intermediary of new products, new product updates and development 
• Maintenance, additions, loads, links, full management of the Website CMS. 
• Manage data collection process to meet timelines.
• Provide Monthly reporting of marketing efforts, initiatives, and campaign progress. 
• Develop documentation and collateral to meet industry requirements: including but not limited to spec sheets, sell sheets, NPD launches, including web site addition and e-blasts and social media. 
• Maintain and stay abreast of industry knowledge of technology and competitive products.
• Design sample kits for new product(s) launches and others as appropriate.
•  Execute event coordination, new agent on-boarding. 
• Assist in tradeshows and events communication and development (ensuring booths reflect brand standards, updates as needed; send pre- and post- show communications, etc.)
• Participate in trade shows and industry events. 

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities, as necessary from time to time.

Traits and Skills we’re looking for:

• Exceptional communication and writing skills
• Strong, positive, and energized professional presence
• Self-motivated, problem solver, and collaborative, abstract thinker who requires minimal supervision in a fast-moving, fluid work environment.
• Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Adobe Creative Suite & CRM, knowledge of HTML, CSS, and web development tools a plus
• Strong mechanical aptitude. Ability to read, analyze, and interpret technical procedures and terminology.
• Team Player with positive and passionate personality
• Ability to validate, collect data, establish facts, and draw valid conclusions of customer requirements.
• Self-starter, ability to work independently, multi-tasker, detail oriented.
• Able to travel overnight 10%.

Education and Experience

• Bachelor’s degree in marketing, Business, or relevant field preferred
• 3+ years’ experience in the lighting industry with strong knowledge of lighting terminology, technology, and usage

Compensation Package:

• Competitive base Salary
• Yearly Bonus 
• Medical Benefits
• IRA Matching

PTO/Holiday time off