Marketing Specialist
POSITION SUMMARY:
Under the direction of the General Manager, the Marketing Specialist is responsible for the overall development, management, and execution of Independent Printing and Packaging’s marketing strategies. The Marketing Specialist will provide creative input, offer direction and manage projects from concept to completion. This individual will drive details, give creative direction for email, direct mail, integrated campaigns, trade shows, PR, catalogs, customer communications, ads, promotions, and other marketing collateral.
DUTIES & RESPONSIBILITIES:
- Create and deploy marketing strategies and develop marketing plans to support customer acquisition and brand awareness objectives across all lines of business
- Lead a creative effort to develop new products and services
- Collaborates with the sales team regarding projects, priorities, and overall vision to assist in meeting marketing objectives and sales forecasts
- Collect and analyze data related to customer demographics, preferences and buying habits to identify potential markets and product demand
- Coordinates multiple components of the design/production process including concepts and ideation, client communications, pre-press and quality control
- Edits/proofs all marketing and sales materials
- Staying abreast of latest developments in marketing, strategy, design, technology
- Measure the effectiveness of marketing and advertising programs and strategies
- Lead and participate in projects that improve the company’s marketing success rate, expand the company’s marketing universe and improve the overall marketing leverage
- Coordinate and participate in promotional activities, customer meetings and trade shows (some travel involved)
- Assist in growing sales, meeting the company’s forecast and budgeting objectives
- Becoming familiar and knowledgeable in the entire company’s product lines and their audience/customer base(s)
- Updating websites, as necessary (both internal and product listings on affiliate/member sites)
- Serving as project manager, managing marketing projects from inception to completion, to include: driving a wide variety of details that involve direct mail, email marketing, integrated marketing campaigns, trade shows and events, public relations, catalogs, customer communications, media advertisements, promotions and other marketing collateral, setting and overseeing production timelines, communicating expectations and updates and driving the completion of the project.
REQUIREMENTS:
- Degree in marketing, graphic design, communications, or a related field, and 2+ years’ experience in a similar role is preferred
- Basic understanding of printing processes and digital media is a plus.
- Experience in content management solution. Word Press is a plus.
- Excellent written and verbal communication skills
- Attention to detail, proactive problem solving skills, self-motivated and ability to multi-task
SCHEDULE:
Full-time, Salary, Monday - Friday 8:00am – 4:00pm
STARTING WAGE:
This is an salary position and beginning wage will be in line with experience.
WHY WORK AT INDEPENDENT PRINTING & PACKAGING:
At Independent Printing & Packaging we have a passion for our craft and we’ve spent years perfecting it! We offer an ever-evolving, positive employment experience to our teams. We work hard to maintain a positive environment in which to work and believe in a strong corporate culture steeped in mutual respect, integrity, and professionalism.
Our team members enjoy…
- A culture fueled by creative, motivated, talented people.
- A relevant, fast paced environment where you can make a difference.
- Employment opportunities… designed so that employees excel and grow within our company.
- A clean, climate controlled facility to include air conditioning in the summer months.
- A competitive compensation and benefits package.
FOR CONSIDERATION:
For immediate consideration, please submit a resume and/or completed application to Tonya Dimmer at tdimmer@independentinc.com.