Marketing Associate

Job description

The Marketing Associate is responsible for all activities related to developing and implementing marketing and brand strategy to achieve marketing goals. Specific duties include supporting growth, acquisition, retention, and brand equity through business and market development, market research and planning, promotion and advertising strategy through on and off-line platforms, coordination with sales, and managing consulting agencies and third party vendors.

SUPERVISES: None

SUPERVISED BY: EVP

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

• Plans, executes, optimizes, and manages integrated initiatives alongside onsite teams and management to drive acquisition, conversion, retention, and engagement through surveys, testimonials, programs, and other efforts.
• Manage, design, develop, and distribute marketing materials and assets.
• Develops and manages key collateral including brochures, website, and social networking outreach to amplify company and key partner news including growing and moderating Company's social/online profiles.
• Write, proofread, edit, and release internal and external communications, emails, and other published content to key stakeholders, investors, customers, and the media.
• Represents Company via customer-relations efforts, conventions, meetings, etc.
• Maintains professional and technical knowledge by attending educational workshops, industry conferences, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Participate in planning, promoting, and hosting of special events, as needed, including managing budget and calendar of events.
• Perform various other marketing and support functions, as assigned by executive team.
• Researches and presents new marketing ideas such as Online reputation management program and digital marketing strategies. Implement and manage newly adopted programs.
• Continually monitor performance of digital marketing campaigns for properties and discuss strategy with Regional.
• Collect and review bids/proposals and recommend agencies for new development sites.
• Make updates to property websites as need with specials, new photos, etc.
• Make updates to RentCafe to ensure proper feed to ILS in conjunction with Systems Analyst.
• Works with Development to ensure new development projects are on task regarding marketing and development items.
• Coordinates with Construction for any on site signage materials needed.
• Manages collateral, website, touchscreen, branding process with 3rd party agencies.

Knowledge and Skills Required:

• B.A/B.S/M.S in marketing or related field of study with 2+ years of professional experience
• Marketing Experience in real estate or construction preferred
• Art, design or creative background; advertising agency experience a plus
• Software proficiency with customer relationship management applications such as InDesign CC, Adobe Design Suite, Microsoft Office, and website editing applications.
• Strong project management and organization skills required
• Proficient copywriting, grammar, and proofreading skills required. Ability to wrote clear, compelling, informative, marketing oriented communications through a variety of media
• Experience demonstrating strategic thinking, analyzing data, evaluating competitors and presenting informed recommendations clearly and succinctly
• Excellent interpersonal communication skills. Ability to effectively interact and communicate with management, client, and vendor audiences.
• Ability to prioritize and handle multiple tasks
• Possesses high degree of integrity, is out going, supportive, and a team player
• Creative and innovative thinker
• Professional attitude, appearance and demeanor