Mortgage Marketing Digital Content Specialist
Inspire, Engage, and Grow
Are you a digital content wizard with a knack for building thriving online communities?
As a Digital Content Specialist, you'll be at the forefront of our fast-paced mortgage marketing team, crafting
compelling content and fostering meaningful connections with our audience. Your creativity, strategic
thinking, exceptional communication skills, and ability to juggle multiple priorities will be instrumental in
driving engagement, building brand awareness, and ultimately, growing our business.
Essential Responsibilities:
- Content Creation: Develop high-quality content, including blog posts, social media messages, website copy, and email campaigns, often with tight deadlines. Leverage copywriting tools to optimize efficiency and explore new creative avenues.
- Community Management: Oversee and engage with our multiple online communities on various social media platforms. Respond to inquiries, foster discussions, and build relationships with our audience while navigating the dynamic nature of online interactions.
- Social Media Strategy: Develop and execute social media strategies aligned with our marketing goals. Track performance metrics, analyze trends, and make data-driven recommendations in a fast-paced environment.
- Digital Content Management: Contribute to the creation and maintenance of our website content, ensuring it is informative, engaging, and optimized for search engines, while adapting to changing priorities and multiple decision-makers.
- Collaboration: Work closely with our marketing team to develop integrated campaigns and ensure consistency across all digital channels, often juggling simultaneous projects and tight deadlines.
Minimum Required Skills & Competencies:
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in social media management, content creation, or digital marketing in fast paced environment
- Strong understanding of social media platforms and their best practices
- Excellent writing and communication skills, with the ability to adapt to different audiences and styles
- Proficiency in content management systems and SEO principles
- Experience with copywriting tools (e.g., Gemini, ChatGPT)
- Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
- Openness to a hybrid work schedule
Desired Skills & Competencies:
- Two years of experience with CRM systems
- Demonstrated ability to resolve conflicts with creativity and authority while maintaining a professional relationship
- Ability to control situations or events in the absence of higher authority
- Ability to make recommendations or decisions that affect office operations and activities
- Strong Presentation Skills
- Comfortable On-Camera
- Ability to teach others
- Demonstrated experience managing a complex calendar