Paid Ads Specialist

Paid Ads Specialist
RC Willey is looking for a Paid Ads Specialist to manage and optimize digital campaigns across platforms like Google, YouTube, Meta, and TikTok. This role works closely with advertising and marketing teams to drive results, boost growth, and maximize return on ad spend.
 
Key Responsibilities

• Develop and manage paid advertising campaigns across Google, Meta, YouTube, and TikTok.
• Conduct keyword research, search term analysis, and competitive market research to guide strategy.
• Allocate and manage monthly campaign budgets effectively.
• Monitor and optimize ad performance through creative testing, targeting, and bid adjustments.
• Analyze campaign data and KPIs using tools like Google Analytics.
• Provide weekly performance reports with actionable insights.
• Ensure campaigns stay within budget while maximizing ROI and CPA goals.
• Collaborate with creative and marketing teams to align ad content and strategy.
• Continuously optimize campaigns through A/B testing, audience targeting, bid strategies, and creative iterations.
• Support overall marketing objectives through integrated digital efforts.
• Maintain conversion tracking and other pixels.
• All other duties as assigned.

Skills and Qualifications

• 1-3 years managing paid media campaigns on various social media platforms.
• Proven track record of driving growth and ROI through paid search and social campaigns.
• Proficient in campaign performance analysis and reporting using tools like Google Analytics.
• Strong understanding of digital ad strategy, targeting, bidding, and budget optimization.
• Effective at managing multiple projects and creating platform-specific ad copy.
• Excellent communication skills for team collaboration and presenting insights.

 
Helpful, but not Required

• Bachelor's degree in Marketing, Advertising, Communications, or related field, or equivalent digital marketing experience
• Google Ads Certification or Meta Blueprint Certification
• Familiarity with e-commerce or retail marketing environments
• Experience using campaign management tools such as Google Ads Editor, Meta Ads Manager, or third-party platforms like SEMrush or Sprout Social

Ready to join the team? 
Working with us is more than just a paycheck– it’s about being part of an organization that values connection and community. At RC Willey, we are not just about home furnishings; we are about designing a place where both customers and associates feel at home. Not only will you assist customers in creating "their home, their way," but you’ll also have the opportunity to enhance your own home with one of our most popular benefits: our merchandise discounts!