Marketing Associate

The Heel Shoe Fitters

Position: Marketing Associate
Location: Green Bay, WI (On-site)
Industry: Footwear Retail
Sales Volume: $10M+ Annually

We’re looking for a Marketing Associate to join our team and take the lead on all things marketing for our independent footwear store and outlet location. This is a hands-on, mid-level position with plenty of room to grow into a larger strategic role.

You’ll be our go-to person for managing seasonal content, promoting events, building emails, and running our social media presence. If you're a creative problem-solver who enjoys wearing many hats, this role was made for you.

What You’ll Do:

Keep our website updated with seasonal content, collections, and product highlights (Shopify).

Collect marketing assets from brand vendors for use in campaigns and signage.

Write, design, and send engaging emails to promote new products and sales (via Klaviyo or similar).

Plan and advertise store events—both in-store and online—across all channels.

Create and maintain in-store signage that supports promotions and product education.

Manage social media for both our main store and outlet (Instagram, Facebook).

Shoot and edit short-form video content for product highlights and store features.

What We’re Looking For:

1–3 years of marketing experience (retail or e-commerce preferred).

Proficiency in Canva, Adobe Suite, or other design tools.

Strong writing and editing skills.

Familiarity with Shopify, email marketing platforms, and social media scheduling tools.

Self-starter who thrives in an independent, fast-paced environment.

Bonus Points For:

Experience with photography or video editing.

Knowledge of SEO, Facebook Ads Manager, or Google Ads.

A strong interest in fashion, footwear, or lifestyle branding.

Why Join Us?

We're a well-established, locally loved shoe store doing $10M+ annually, and you'll be at the heart of how we connect with our customers. This is a chance to shape a brand, build campaigns from the ground up, and grow with a business that values creativity and initiative.

Wages:

$20 – $25/hour