Engagement & Digital Marketing Coordinator

Job Title: Engagement & Digital Marketing Coordinator (Entry-Level) Responsibilities

Location: Ravenna, Ohio

Reports To: Marketing Director
Employment Type: 12-Week Internship; 32 Hours Mon–Thurs; Hybrid (1 Day in Office)
Compensation: Paid

About Us:

Agralogix, LLC is a dynamic parent company managing a diverse portfolio of brands and subsidiaries. Focused on innovation, operational excellence, and strategic growth, Agralogix drives the success of its affiliated businesses across various industries. Our expertise in brand development and operational management empowers each subsidiary to thrive while benefiting from the strength of the Agralogix network.

Position Overview:

We are seeking a dynamic and detail-oriented Engagement & Digital Marketing Coordinator to support our online marketing efforts. This role is ideal for someone passionate about digital marketing, social media engagement, affiliate partnerships, and content strategy. You will play a key role in growing our brand’s online presence, interacting with our audience, and maintaining up-to-date digital content.

Core Responsibilities:

Social Media & Engagement:

• Manage and schedule social media posts across platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn, etc.).
• Monitor and respond to comments, messages, and brand mentions to engage with our audience.
• Track social media analytics and suggest improvements based on engagement metrics.
• Collaborate with influencers, brand ambassadors, and affiliates to expand our reach.

Affiliate & Partner Relations:

• Maintain relationships with influencers, bloggers, and media contacts.
• Track affiliate performance and generate reports on campaign effectiveness.
• Assist in managing affiliate marketing programs, including outreach, onboarding, and communication.

Press & Media Requests:

• Respond to incoming media inquiries and assist with coordinating press opportunities.
• Maintain a media contact list and track press coverage.
• Research and present potential PR opportunities, including partnerships and guest features.

Website & Digital Content Management:

• Update website product listings, blog posts, and landing pages as needed.
• Ensure content is optimized for SEO and aligns with brand messaging.
• Assist with email marketing campaigns, including drafting and scheduling newsletters.
• Manage and maintain digital assets in a Digital Asset Management (DAM) system, ensuring all files are properly tagged, cataloged, and organized for easy retrieval.

Customer Feedback & Reviews: 

• Help manage customer feedback, reviews and ratings across e-commerce platforms to ensure positive brand perception.

Additional Support Duties as Needed:

• Market Research: Conduct online market research to identify industry trends, competitor activities and customer preferences that help inform marketing strategies.
• Promotions: Support in coordinating various promotional activities: sales events, new product launches and seasonal campaigns to drive sales.
• Display Advertising / Retail Media: Assist in creating and optimizing display ads to strengthen brand awareness, build impressions and drive traffic.
• Paid Media Campaigns: Assist in managing and tracking (Google Ads, Facebook Ads, etc.), campaigns to optimize key metrics like clicks, impressions, and conversions.

Qualifications:

• Bachelor’s degree (or direct coursework) in Marketing Communications, Digital Marketing or a related field (or relevant experience).
• Strong understanding of social media platforms and digital marketing trends.
• Excellent writing and communication skills.
• Ability to multitask and work in a fast-paced environment.
• Basic knowledge of SEO, email marketing platforms, and website content management (Shopify a plus).
• Experience with design tools like Canva or Adobe Creative Suite is a bonus.