Marketing/Direct to Consumer

Marketing/Direct to Consumer Manager 

Position Overview: 

This Marketing Manager role is centered around direct-to-consumer (D2C) strategies within the air and oven-dried meat snacks industry. It entails developing and implementing innovative marketing strategies aimed specifically at engaging and expanding the consumer base through D2C channels. The role demands a creative, analytical professional who possesses a deep understanding of D2C marketing dynamics in the food industry, particularly in the niche of meat snacks. 

Key Responsibilities: 

Strategic Marketing Planning: 

Craft and implement comprehensive D2C marketing strategies that resonate with target audience and align with company objectives. 

Conduct extensive market research to understand customer preferences, purchasing behaviors, and emerging trends in the D2C space. 

Brand and D2C Channel Management: 

Develop and nurture the company’s brand identity, focusing on building a strong D2C presence. 

Optimize and manage various D2C channels, including e-commerce platforms, social media, and email marketing. 

Digital Marketing and E-Commerce: 

Spearhead digital marketing campaigns, with a particular focus on driving online sales and enhancing customer experience on e-commerce platforms. 

Utilize analytics to track customer journeys, optimize user experience, and increase conversion rates. 

Targeted Campaigns and Consumer Engagement: 

Design targeted marketing campaigns to attract and engage D2C customers, utilizing personalization strategies. 

Develop loyalty programs and community-building initiatives to foster long-term customer relationships. 

Public Relations and Brand Storytelling: 

Craft compelling brand narratives that connect with consumers on a personal level, enhancing brand loyalty and advocacy. 

Manage media relations and storytelling through various channels to strengthen the D2C brand presence. 

Customer Feedback and Insights: 

Implement systems for gathering and analyzing customer feedback to inform marketing strategies and product development. 

Stay attuned to customer needs and preferences, adapting strategies to meet evolving demands. 

Budget and Performance Analysis: 

Oversee the marketing budget with a focus on maximizing ROI in D2C initiatives. 

Regularly assess campaign performance and adjust strategies for optimal results. 

Cross-Functional Teamwork: 

Lead the marketing team with a focus on D2C initiatives, setting clear goals and fostering a creative and productive environment. 

Collaborate with other departments to ensure a unified approach to D2C marketing and sales alignment. 

Qualifications: 

Bachelor’s Degree in Marketing, Business Administration, or related field; Master’s degree a plus. 

At least 5 years of experience in marketing, with significant exposure to D2C strategies in the food industry or related sectors. 

Expertise in digital marketing, e-commerce, and CRM tools. 

Skills: 

Strong leadership and team management skills. 

Excellent analytical abilities and data-driven decision-making. 

Creative and strategic thinking, with outstanding communication skills. 

Proficiency in digital marketing, social media, and e-commerce optimization. 

Agile and adaptable, with the ability to thrive in a fast-paced environment.