Email Marketing Campaign Manager
We are seeking a proactive and analytical Email Marketing Campaign Manager to lead and execute email marketing campaigns from concept through completion. This direct hire role offers a hybrid schedule based in Allentown, PA, and is ideal for someone with approximately 3 years of marketing experience who thrives in a collaborative and data-driven environment.
Key Responsibilities:
- Plan, build, and manage email marketing campaigns end-to-end.
- Analyze campaign performance and apply insights to continuously improve effectiveness.
- Collaborate with internal departments to align messaging and optimize customer engagement.
- Maintain and segment email lists, ensuring accuracy and deliverability.
- Support broader marketing initiatives with a focus on continuous optimization.
Qualifications:
- Around 3 years of experience in marketing, with a focus on email campaign management.
- Proficiency in email marketing platforms and data analytics tools.
- Strong communication and project management skills.
- Analytical mindset with attention to performance metrics and conversion data.
- Ability to work cross-functionally and drive marketing improvements.
What We Offer:
- Direct hire position with long-term growth potential
- Hybrid work schedule (on-site and remote flexibility)
- Competitive salary ($50K–$60K)
- Collaborative, fast-paced work environment