Social Media and Content Manager

Social Media and Content Manager

Oregon State University - Cascades

Department: Community Relatns/Admin (LCB)

Appointment Type: Professional Faculty

Job Location: Bend

Recommended Full-Time Salary Range: $72,000-$82,000

Job Summary:

The Community Relations and Marketing team at Oregon State University, Cascades, is seeking a Social Media and Content Manager. This is a full-time (1.00 FTE ), 12-month, professional faculty position.

This position is located in Bend, Oregon.

The Social Media and Content Manager drives the digital content efforts for OSU -Cascades and serves as a talented copywriter. This role functions as a strategist, champion, creative and tactical implementer and keeper of metrics, creating the foundation and backbone for social media, digital marketing, website, email and other key marketing initiatives.

The Social Media and Content Manager prioritizes social media management, leveraging the art of storytelling to capture the essence of the campus and appeal to prioritized target audiences. This work aligns with the marketing strategy, which is led by the chief marketing and engagement officer. The Social Media and Content Manager leads the content plan and collaborates with team members and student content creators to meaningfully engage prospective students, local community members, alumni and supporters.

As a copywriter, the Social Media and Content Manager understands when a powerful image and simple headline are best and can also craft compelling copy for various purposes, including traditional marketing, fundraising, and feature stories.

As manager of the OSUcascades.edu website, the Social Media and Content Manager focuses creative energy on key webpages that support the marketing strategy, utilizing outsourcing and/or student workers to extend capacity.

The Social Media and Content Manager ensures that content is leveraged across OSU -Cascades media channels and throughout OSU .

Why OSU?

Why OSU -Cascades?

Founded in 2001, Oregon State University – Cascades brings higher education to Central Oregon while leveraging the excellence of a land grant and top-tier research university in one of the most dynamic cities in the Pacific Northwest.

Located near downtown Bend and surrounded by mountains, forest and high desert, OSU -Cascades offers small classes that accelerate faculty-student mentoring and experiential learning in an innovative environment that accelerates opportunities for student, faculty and staff development and advancement.

With a 128-acre campus under development and a goal to grow to 3,000 to 5,000 undergraduate and graduate students, OSU -Cascades is delivering on a 40-year grassroots community effort to bring the benefits of a comprehensive university to the region:

Student Body and Alumni

https://osucascades.edu/about is as of fall 2024.

• 1,370 undergraduate and graduate students

• 78% from Oregon

• 42% Central Oregonians

• 24% first generation students

• 23% students of color

• 19 students on average per class

• 95% of 2023 graduates employed or in graduate school within 6 months of graduation

• 5,625 degrees awarded since founding

Academic Majors

A growing portfolio of https://osucascades.edu/academics at OSU -Cascades is designed to meet regional and state industry workforce and economic needs.

Research

https://osucascades.edu/research underway at OSU -Cascades focuses on challenges in energy, the environment, human wellness, social justice and society. Labs at OSU -Cascades include the FORCE biomechanics lab, the Laboratory for the American Conversation and the Sustainable Tourism Laboratory.

Campus Development

OSU -Cascades’ campus https://osucascades.edu/campus-expansion is driven by an award-winning long range development plan and engineering efforts that are transforming brownfields into a thriving university campus. Sustainability plans include net zero energy, waste and water goals. Initial sustainability efforts are seen in geothermal sourced energy to heat and cool buildings, and native plant landscaping requiring little or no irrigation. In addition to an academic core, campus plans includes a 24-acre innovation district, mid-market affordable housing, and 10-miles of walking/biking trails.

Working for Oregon State University is so much more than a job!

Oregon State University is a dynamic community of dreamers, doers, problem-solvers and change-makers. We don’t wait for challenges to present themselves — we seek them out and take them on. We welcome students, faculty and staff from every background and perspective into a community where everyone feels seen and heard. We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we apply knowledge, tools and skills to build a better future for all.

FACTS :

• Top 1.4% university in the world

• More research funding than all public universities in Oregon combined

• 1 of 3 land, sea, space and sun grant universities in the U.S.

• 2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties

• 7 https://hr.oregonstate.edu/work-life/diversity-and-cultural-resources that offer education, celebration and belonging for everyone

• 100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates

• 35k+ students including more than 2.3k international students and 10k students of color

• 217k+ alumni worldwide

• For more interesting facts about OSU visit: https://oregonstate.edu/about

Locations:

Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport.

Oregon State’s beautiful, historic and state-of-the-art main campus is located in one of America’s best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine country. Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.

Total Rewards Package:

Oregon State University offers a https://hr.oregonstate.edu/benefits/prospective-employee with benefits eligible positions that is designed to meet the needs of employees and their families including:

• Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.

• Free confidential mental health and emotional support services, and counseling resources.

• Retirement savings paid by the university.

• A generous paid leave package, including holidays, vacation and sick leave.

• Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.

• Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.

• Optional lifestyle benefits such as pet, accident, and critical illness insurance, giving you peace of mind and the support you need to thrive in all aspects of your life.

Future and current OSU employees can use the https://hr.oregonstate.edu/benefits/new-employees/benefits-calculator to learn more about the full value of the benefits provided at OSU .

Key Responsibilities

20% – Content strategy

• Working with key team members, develops and maintains a content strategy and calendar/playbook that integrates content across social media channels, website and emails. Ensures strategy is aligned with OSU and OSU -Cascades strategic plans, branding guidelines, and the OSU -Cascades marketing plan.

• Manages timely completion of content, working with content creators on execution.

• Provides direction and creative input on social media and web content, working with the art director as appropriate.

• Proactively collaborates with OSU colleges, units and partners on content pertaining to OSU -Cascades, and maximizes its visibility across university channels.

30% – Social media and digital marketing management

• Manages OSU -Cascades social media channels and day-to-day operational activities. Manages and produces content on a regular basis. Works closely with the photographer/videographer and other content contributors. Manages sponsored post budget.

• Monitors social media channels for posts, comments and mentions that may require a response. Engages in conversation and provides customer service to audiences. Identifies negative and sensitive issues, and promptly coordinates with team members on response as necessary.

• Works with digital marketing agency to place and manage digital ads, including social, display, native, and search engine marketing, and tracks results and trends.

• Provides subject matter expertise, research, analysis and consultation to leadership regarding social media. Uses analytics, including social media data and digital marketing performance results, to set goals, track results, and shape future content and tactics.

• Oversees student social media content creators. Assigns work, determines and manages approval process, and provides training, mentorship and feedback.

• Stays current with emerging trends, technologies and marketing techniques as it relates to social media and digital marketing.

• Manages production and timeline of email newsletters, working with the director of communications on content plan. Creates and distributes mass email communications, including building the email, list selection and testing.

20% – Copywriting

• Employing a variety of writing styles, develops effective written content for publications, email, e-newsletter, ads, social media, website and feature stories.

• Integrates brand messaging and institutional voice into copy.

• Proofreads and edits copy, outsourcing these functions when possible.

25% – Website management

• Oversees the OSUcascades.edu website, including performance of key webpages, web content strategy, functionality, usability and accessibility. Ensures the website adheres to OSU and OSU -Cascades brand standards.

• Works with OSU marketing services, OSU IT resources, student workers and/or external contractors to execute day-to-day website edits, add/modify technical functionality and execute website redesigns/content migrations.

• Ensures high performance of key webpages, such as homepage, main sections and advertising landing pages. Leads their development, including concept, wireframing, and visual and written content. Works with art director as appropriate.

• Proactively recommends content needs and opportunities for site improvement. Monitors website analytics and ensures functionality of web analytics system. 

• Working with stakeholders and content contributors across campus, ensures content on the OSU -Cascades website is up to date.

5% – Other duties as assigned.

What You Will Need

• Bachelor’s degree, preferably in a related field such as English, communications, public relations, design, management, marketing, or social sciences.

• Minimum of three (3) years of experience in managing or creating digital content for social media, in a professional setting.

• Proven project management skills and attention to detail.

• This position requires driving a university vehicle or a personal vehicle on behalf of the university; therefore, the incumbent must successfully complete a motor vehicle history check, possess and maintain a current, valid driver’s license in their state of residence, be determined to be position qualified and self-report convictions as per University Policy 05-030.

What We Would Like You to Have

• Demonstrated experience developing high quality, effective copy in a variety of formats (ex. website, social media, ad copy, brochure copy, etc.).

• Experience managing or developing content for websites. Experience using content management systems (CMS ) such as Drupal, Wordpress, etc.

• Demonstrated deep expertise in social media management or social media content strategies.

• Experience using social media management or metrics tools such as Sprout, Hootsuite, Buffer, SocialPilot, etc.

• Experience managing digital advertising such as SEM , display ads, video ads and sponsored social media.

• Experience using Google Analytics to track conversions.

• Website experience with HTML , CSS , accessibility standards, architecture and usability.

• Experience working in higher education.

• Experience managing employees or interns.

• Expertise in the development and implementation of content strategies that demonstrate a commitment to promoting and enhancing diversity.

Working Conditions / Work Schedule

Works in office environment with prolonged sitting. Work is sometimes required on weekends or evenings. Must be able to occasionally carry weight up to 40 pounds.

Special Instructions to Applicants

When applying you will be required to attach the following electronic documents:

1) A resume/CV; and

2) A cover letter indicating how your qualifications and experience have prepared you for this position.

3) Please attach 3 samples of social media posts (or links to posts) and 2 writing samples.

(Upload as Other Documents 1)

You will also be required to submit the names of at least three professional references, their e-mail addresses and telephone numbers as part of the application process.

Starting salary within the salary range will be commensurate with skills, education, and experience.

For additional information please contact:

Blair Garland

blair.garland@osucascades.edu

541-322-2046

We are an Equal Opportunity Employer, including disability, protected veteran, and other protected status.

OSU will conduct a review of the National Sex Offender Public website prior to hire.

OSU is a fair chance employer committed to inclusive hiring. We encourage applications from candidates who bring a wide range of lived experience including involvement with the justice system. This job has “critical or security-sensitive” responsibilities. If you are selected as a finalist, your initial job offer will be contingent upon the results of a job-related pre-employment check (such as a background check, motor vehicle history check, sexual misconduct reference check, etc.). Background check results do not automatically disqualify a candidate. Take a look at our https://hr.oregonstate.edu/careers/background-checks website including the https://hr.oregonstate.edu/careers/candidates section for more details. If you have questions or concerns about the pre-employment check, please contact OSU’s Employee and Labor Relations team at employee.relations@oregonstate.edu.

To apply, please visit: https://apptrkr.com/6176674

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