Digital Intern

DIGITAL INTERN

Born This Way Foundation is seeking a digital intern to assist in the Foundation’s online communications efforts. This role includes supporting content creation, graphic design, social media copywriting, and video editing to help amplify the Foundation’s message across digital platforms. The ideal candidate is passionate about mental health advocacy and eager to gain hands-on experience in digital media, social media strategy, and creative content production!

Please note: All candidates for this internship must be a current student and will be required to sign an agreement stating they are completing the internship for educational benefit.

About Born This Way Foundation

Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Bissett Germanotta, empowers and inspires young people to build a kinder, braver world that supports their mental health and wellbeing. Based on the scientific link between kindness and mental health and built in partnership with young people, the Foundation leverages research, programs, grantmaking, and partnerships to engage young people and connect them with accessible mental health resources. This approach comes to life through the storytelling platform Channel Kindness, the mental health training course Be There Certificate, the youth-led grantmaking program Kindness in Community Fund and more, reaching thousands of young people around the world each year. Learn more at bornthisway.foundation.

Role + Responsibilities

• Support Digital Content Creation: Assist in the creation of social media graphics, videos, and written content to support the promotion of Born This Way Foundation initiatives and events across digital platforms.
• Develop Copy for Social Media and Campaign: Support the creation of engaging copy for social media posts, digital campaigns, and website content, ensuring alignment with the Foundation's voice and message.
• Monitor and Report on Digital Impact: Track and document the performance of digital content, including social media posts and videos, and help analyze insights to improve future campaigns.
• Vet Partners, Organizations, and Influencers: Assist in researching and vetting potential partners, organizations, and influencers to ensure their values and mission align with Born This Way Foundation’s commitment to mental health advocacy, kindness, and inclusivity. This includes reviewing past work, social media presence, and public statements to ensure they are in line with the Foundation's goals.
• Identify Social Media Trends and Develop Engagement Strategies: Monitor current social media trends and identify opportunities to creatively engage young people with Born This Way Foundation’s work online. This includes brainstorming new ways to use trending topics, hashtags, and formats to reach and connect with a youth audience, while promoting mental health awareness and inclusivity.
• Collaborate with Youth Advisory Board on Digital Campaigns: Work closely with the Foundation’s Youth Advisory Board to develop and execute digital-first campaigns and projects. This includes brainstorming ideas, creating content, and ensuring campaigns reflect the voices and perspectives of young people while advancing the Foundation’s mission.

Required Skills

• Digital Content Creation: Proficiency in creating engaging digital content, including social media posts, graphics, videos, and copy for digital campaigns. Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite, or similar) is a plus.
• Social Media Strategy and Trend Awareness: Strong understanding of social media platforms (Instagram, TikTok, Twitter/X, Bluesky, etc.) and current trends. Ability to identify relevant trends and creatively apply them to engage youth audiences and promote the Foundation’s initiatives.
• Research and Analytical Skills: Ability to research, gather, and analyze information from digital platforms, including monitoring social media performance and identifying potential partners, influencers, and trends.
• Interpersonal and Communication Skills: Excellent verbal and written communication skills, with the ability to extract and use impactful quotes from key stakeholders.
• Attention to Detail and Organization: High level of attention to detail and excellent organizational skills to maintain databases, contact sheets, and digital files efficiently.
• Relevant Coursework: Coursework in Digital Media, Marketing, Communications, Graphic Design, Social Media Strategy, or related fields is preferred. Practical experience in social media management, video editing, and content creation is a plus.

Qualities of a Successful Born This Way Foundation Team Member

• Consistently and actively embodies Born This Way Foundation’s mission of building a kinder, braver world for and with young people
• Committed to working respectfully with diverse communities of internal and external stakeholders, especially young people, through exchanges that foster safety, curiosity, inclusivity, and acceptance
• Values mental health and exhibits empathy and understanding for individuals with lived experience related to mental health 
• Solutions-oriented, positive, and reliable teammate who does what they commit to doing and works collaboratively to accomplish tasks in a productive environment
• Ability to confidently and efficiently adapt in a dynamic work environment, and has flexibility to shift direction and adjust priorities as the landscape of our work changes to be responsive to young people’s needs     
• Consistently takes initiative, proactively sharing ideas, identifying potential obstacles and opportunities, and taking appropriate action 
• Welcomes and values giving and receiving kind, actionable feedback as a means to improve our processes and collective impact 

Dates of Internship

June – September (flexible dates)

Location

Remote

Time Commitment

10-20 hours, with your class schedule in mind

Compensation

$2,500 total stipend

To Apply: Fill out THIS GOOGLE FORM.