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PR & Communications Intern

Maya Hotels
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PR & Communications Intern (Social Media Focus)

Department: Marketing & Communications

Reports to: Director of Commercial Performance 

Location: Charlotte area 

Term: Summer 2025 (with potential for extension)

 

Role Overview:

We’re seeking a creative, organized, and digitally fluent PR & Communications Intern to join our team for a hands-on, high-impact experience. This internship will focus on building and enhancing Maya Hotels’ brand presence across social media platforms, with a spotlight on:

  • The pre-opening buzz of Hilton Garden Inn Steele Creek
  • 5-year anniversary of two key Maya Hotels properties
  • 30-year anniversary of Maya Hotels as a company

The intern will help shape our voice online, craft compelling content, and support storytelling that drives awareness, excitement, and community connection.

Key Responsibilities:

Social Media Content Development

  • Assist with creating and scheduling content across LinkedIn, Instagram, and Facebook.
     
  • Develop a visual + written content calendar for:
    • Construction milestones and sneak peeks at Hilton Garden Inn Steele Creek
       
    • Countdown and campaign for the 30-year company celebration
       
    • “Then & Now” storytelling for the 5-year hotel anniversary
  • Write captions, develop hashtags, and align with brand voice and visuals.
    Capture and curate user-generated content, staff stories, and behind-the-scenes moments.
     

Engagement + Analytics

  • Monitor and engage with community comments and messages across platforms.
  • Track performance metrics (reach, engagement, follower growth).
  • Provide a weekly snapshot report with insights and recommendations.
     

Campaign & Event Support

  • Support campaign development for:
    • HGI Steele Creek market debut (creative teaser campaigns, partner features, rooftop previews)
       
    • Anniversary celebrations (interviews, timeline storytelling, celebration posts)
       
    • Assist with press release coordination and media outreach lists.
       
    • Prepare internal communications and highlight reels for leadership and staff.
       

Asset Creation & Collaboration

  • Work with graphic design tools like Canva or Adobe Express.
     
  • Help coordinate photo/video shoots as needed.
     
  • Collaborate with internal hotel teams and external vendors (photographers, media contacts, etc.).
     

Ideal Candidate Profile:

  • Pursuing a degree in PR, Communications, Marketing, Hospitality, or related field.
     
  • Strong writing and editing skills with an eye for brand storytelling.
     
  • Social media savvy and familiar with trends across platforms.
     
  • Able to manage multiple projects and adapt quickly.
     
  • Comfortable working independently and taking initiative.
     
  • Bonus if experienced with Canva, Meta Business Suite, or short-form video editing.
     

Learning Outcomes:

By the end of the internship, the intern will:

  • Understand how to build a brand presence online from the ground up.
     
  • Gain real-world experience developing milestone campaigns and events.
     
  • Learn best practices in PR writing, social engagement, and performance analytics.
     
  • Have a portfolio of published content and executed campaigns.