Head of Marketing & Lead Generation

Head of Marketing & Lead Generation
Company: Paynter Law
Location: Hillsborough and Raleigh, NC 

About Us: Paynter Law is a small, dynamic personal injury law firm with offices in Hillsborough and Raleigh, NC. We handle cases statewide and are dedicated to providing high-quality legal services to individuals who have been injured and are seeking justice. We value professionalism, compassion, and excellence in our work. 

Position Overview: The Head of Marketing and Lead Generation will lead the firm’s marketing strategy, drive client intake, and elevate brand awareness through thoughtful, community-focused initiatives.We are looking for an organized, creative, and sociable individual to join our team. The position is hybrid with a mix of working from home and in-person events.

Key Responsibilities:

• Plan, organize, and execute monthly events sponsored by Paynter Law, ensuring a consistent and impactful brand presence.
  • Manage merchandise for events
  • Design and schedule event-based social media campaigns
• Manage the lead screening process and intake workflow to ensure timely and effective client communication.
  • Collaborate with the digital advertising team to assess lead quality and optimize campaign performance.
• Partner with artists and designers to create custom merchandise for events and the firm’s annual holiday card.
• Monitor marketing budget and make strategic adjustments to maximize ROI.
• Build and maintain relationships with community organizations to uncover opportunities for sponsorships, partnerships, and local involvement.
• Build referral relationships with other local law firms 

 Qualifications:

• Experience in marketing, lead generation, or related field (legal or service-based industry experience is a plus)
• Strong project management skills and the ability to juggle multiple initiatives at once
• Strong communication and interpersonal skills.
• Ability to work independently while maintaining close communication with the team.
• Strong organizational and time-management skills.
• Proficiency with Microsoft Office tools (Word, Excel, Sharepoint) and case management software
• Passion for community involvement and collaborative work

 Preferred Qualifications:

• Fluency in Spanish — We work with many Spanish-speaking clients, and the ability to screen and communicate with them effectively is a major plus.

Why Join Paynter Law?

• Flexible remote work opportunities.
• Collaborative and supportive work environment.
• Opportunity to connect with local community 
• Competitive salary based on experience.

To apply, please send your resume and cover letter to akunz@paynterlaw.com with the subject line “Head of Marketing and Lead Generation Application.” We look forward to hearing from you!