Market Research Analyst

Fieldpiece is hiring a highly passionate and inquisitive Market Research Analyst with expertise in a wide variety of qualitative and quantitative research methodologies. This role is ideal for someone who thrives on uncovering deep customer insights, making sense of complex data, and transforming research into actionable business strategies. You will play a key role in identifying customer needs, framing problems, and delivering impactful recommendations to drive growth and innovation. You will work across the full product development lifecycle from innovation/pre-concept through the product development process. 

For every market research project, you will identify the objectives and key decisions desired, perform the research, and deliver conclusions and recommendations to the team. If you’ve been working with the latest and greatest tools for the last 1-2 years and want to make a big impact, this opportunity is for you!

Recognized as one of the Best Places to Work in SoCal in 2023 & 2024, Fieldpiece has been delivering rugged, professional-grade, and feature-rich tools and testing instruments to HVACR technicians since 1990. HVACR pros trust us to help them do their jobs better, faster, and easier with tools like spanning meters, manifolds, leak detectors, scales, and more. Awarded the Kepner-Tregoe Critical Thinking Cultural Excellence Award, we utilize this framework to enable clear thinking skills to flourish.

While the position is primarily remote, the position requires up to 20% travel including customer visits and company meetings, to support team collaboration and foster stronger connections. This approach ensures flexibility while providing opportunities to build meaningful in-person relationships that strengthen our team and company culture.  We offer a hire-to-retire philosophy that encourages career growth and personal development. We're a team of innovators where curious experimenting is celebrated, learning is encouraged, and initiative is rewarded.

What You’ll Do

• Identify key problems that need to be solved with data and research, ensuring alignment with company objectives
• Design and execute qualitative and quantitative research to understand customer motivations and decision-making processes, market trends, and competitive environment
• Conduct in-depth interviews, surveys, and data analysis to uncover actionable insights
• Develop segmentation strategies based on customer needs and behaviors
• Synthesize research findings into compelling narratives that inform product development, marketing strategies, and business decisions
• Collaborate cross-functionally with product, marketing, and strategy teams to drive data-informed decisions
• Utilize a mix of quantitative and qualitative methodologies to validate hypotheses and measure the impact of recommendations
• Stay current with industry trends, emerging research methodologies, AI, and best practices in Jobs To Be Done.

What You Bring

• Bachelor’s degree in Market Research, Business Analytics, Marketing, Business Administration, Psychology, Anthropology, Social Sciences, Statistics, Economics or a related field
• 1+ years of experience in the latest research techniques to obtain customer insights with a strong focus on internal planning and execution
• Expertise in qualitative interviewing, focus-group moderation, survey design, and data analytics
• Proficiency in research tools such as SPSS, MiniTab, Qualtrics, or similar platforms
• Internally motivated, self-starter who continuously strives to get things done well, regardless of challenges encountered.  Proactive and keeps an eye on the next steps.
• Clearly demonstrated success in drawing out, synthesizing, and connecting insights to inform marketing and go-to-market strategy.
• Excellent storytelling and communication skills to translate insights into clear recommendations
• Strong stakeholder communication, presence, and relationship management skills, including ability to facilitate meetings to successful outcomes
• Ability to make sense of large data sets and extract meaningful insights
• Strong analytical thinking, problem-solving skills, and business acumen
• Tenacity and curiosity to dig deeper into customer behavior and market dynamics
• Nice to have experience with Jobs To Be Done Research Methodology
• Ability to travel up to 20%

Excellent benefits!

• Matching 401k up to 4% with immediate vesting.
• Healthcare premiums are covered at 80% for you and your family with HSA and FSA options.
• Supplemental Term Life, Employee Assistance Programs (EAD), and more.
• Hire to Retire philosophy that includes personal career development plans.
• Bonuses based on company and personal performance.

Our values drive everything we do and our culture.

We are a TRIBE.

Our collective growth starts with individual growth.

We are fully engaged and empowered, collaborating to achieve our common mission.

Our people are central in making Fieldpiece the best place we will work, ever.

We do the UPFRONT HOMEWORK.

We are prepared before coming together to move forward effectively.

We begin with the end in mind by understanding The Why upfront, visualizing, researching, and acting.

We address obstacles head-on with creativity, grit and tenacity, while having fun along the way.

We deliver the RIGHT STUFF.

We deliver innovative solutions by seeing the world through the eyes of our customers.

Our culture of purposeful critical thinking leads to greatness now, rather than perfection never.

We earn TRUST.

We prove our credibility, reliability, and genuine interest in others to build lasting relationships.

Our tribe, partners, end users, suppliers and channel partners can rely on us to listen, act with integrity, and deliver quality.

We are LEAN.

We never stop searching for a better way.

We get started, fail fast, and move forward.

Our actions deliver valuable results.

We leave our EGO at the door.

We are unconcerned to be judged by the questions we ask.

With humility, we value and pursue ideas and feedback from everyone.

Our personal success is derived from the tribe’s success.