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Sales & Marketing Lead

OH YES PLASTICS
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Job Title: Sales & Marketing Lead INTERN

Company: Oh-Yes Plastics

Location: Miami, Florida

Reports To: CEO -AL BENZO

Job Summary:

Oh-Yes Plastics, a dynamic and expanding plastic bottle manufacturing company located in the heart of Miami, FL, is seeking a highly motivated and experienced Sales & Marketing Lead to take ownership of our sales growth and build a robust sales organization. We specialize in producing high-quality plastic bottles, primarily PET and HDPE varieties, for a diverse range of industries. This is a pivotal, hands-on role demanding an individual with a proven history of exceeding direct sales targets, a strategic mindset for developing and executing effective sales and marketing initiatives, and exceptional leadership capabilities to cultivate and inspire a new sales team. The ideal candidate will be a tenacious self-starter capable of immediately generating significant sales within the beverage, food, and personal care sectors, while simultaneously establishing the framework for long-term revenue expansion. This position offers substantial earning potential through a competitive base salary and a compelling commission-based structure, along with the unique opportunity to shape the future trajectory of our sales department.

Responsibilities:

Direct Sales & Business Development (Initial Focus - First 3-6 Months):

  • Immediate Sales Generation: Proactively identify, target, and aggressively pursue new business opportunities, focusing initially on the beverage and personal care industries within the South Florida region and potentially expanding nationally. This includes a strong emphasis on direct outreach via cold calling, email campaigns, leveraging industry contacts, and attending relevant local networking events.
  • Lead Generation & Qualification: Develop and implement multi-faceted strategies for generating a consistent pipeline of qualified leads. This will involve a combination of online research (LinkedIn, industry databases), participation in regional industry events and trade shows, cultivating referral networks, and potentially exploring digital marketing tactics. Implement a clear lead qualification process to prioritize high-potential prospects.
  • Client Relationship Management: Cultivate and nurture strong, long-term relationships with key decision-makers (e.g., purchasing managers, operations directors, business owners) at existing and new client companies. Understand their specific packaging needs, anticipate future requirements, and act as a trusted advisor.
  • Sales Presentations & Proposals: Create and deliver compelling, customized sales presentations and proposals that clearly articulate the unique benefits and value proposition of Oh-Yes Plastics' bottle solutions, including our capabilities in custom designs and sustainable material options.
  • Negotiation & Closing: Skillfully negotiate pricing, volume discounts, payment terms, and contract agreements to achieve mutually beneficial and profitable sales outcomes. Aim for an average initial deal size of $300 - $50,000, with potential for larger long-term contracts.
  • Market Research: Continuously analyze market trends, competitor offerings (both local and national), and evolving customer demands within the plastic bottle market to identify emerging opportunities and inform sales strategies. Provide regular feedback to management on market insights.
  • Sales Reporting & Forecasting: Maintain meticulous records of all sales activities, manage the sales pipeline within our CRM system ([Specify CRM if you have one, e.g., HubSpot, Okay, let's expand on each section of the job description with more specific details tailored to Oh-Yes Plastics in Miami, FL:

 

Marketing & Business Growth:

  • Develop Marketing Strategies: Collaborate closely with the TEAM LEADERS to develop and implement integrated marketing strategies that support sales objectives and enhance brand visibility within the target markets. This may initially involve optimizing the company website, creating compelling marketing materials (brochures, sell sheets), managing a basic social media presence (LinkedIn focus initially), and exploring participation in relevant industry trade shows and online directories.
  • Identify New Markets & Applications: Conduct thorough research to identify and evaluate potential new markets, industries, and applications for Oh-Yes Plastics' bottle manufacturing capabilities (e.g., exploring opportunities within the pharmaceutical or industrial chemical sectors).
  • Pricing Strategy: Contribute to the ongoing review and refinement of Oh-Yes Plastics' pricing strategies to ensure competitiveness, maximize profitability, and align with market conditions and the value proposition offered.
  • Collaboration: Foster strong working relationships with the production, customer service, and administrative teams to ensure seamless order processing, timely delivery, and exceptional customer satisfaction, aiming for a high rate of repeat business.

Qualifications:

  • Proven Track Record of Direct Sales Success: Minimum of 2 years of demonstrable and quantifiable success in direct B2B sales, with a strong preference for experience within the manufacturing, packaging, or related industrial sectors. Prior experience selling plastic products (ideally bottles or containers) is a significant and highly valued asset.
  • Strong Hunter Mentality: A proactive, persistent, and results-driven approach to identifying, pursuing, and closing new business opportunities. A proven ability to generate leads independently and convert them into loyal customers is essential.
  • Strategic Thinking & Execution: Demonstrated ability to develop well-defined sales and marketing strategies, translate them into practical action plans, and effectively execute those plans to achieve measurable results.
  • Leadership Potential & Experience: Proven experience or a strong aptitude for leading, mentoring, and building a successful sales team. Experience in recruiting, training, and motivating sales professionals is highly desirable.
  • Excellent Communication & Interpersonal Skills: Exceptional ability to build rapport and trust with clients at all levels, negotiate effectively, and deliver clear, concise, and persuasive presentations both in person and virtually. Fluency in Spanish is a plus due to the local market in Miami.
  • Strong Negotiation & Closing Skills: A track record of successfully negotiating complex deals and consistently exceeding sales targets.
  • Self-Motivated & Results-Oriented: A high degree of self-motivation, initiative, and a relentless focus on achieving and surpassing sales goals.
  • Excellent Organizational & Time Management Skills: Ability to manage multiple priorities, effectively organize sales activities, and work efficiently in a dynamic and growing environment.
  • Proficiency in CRM Software & Sales Tools: Proven experience utilizing CRM systems and other sales enablement tools for lead management, pipeline tracking, reporting, and sales analysis.
  • Industry Knowledge (Highly Preferred): In-depth understanding of the plastic bottle manufacturing industry, including different resin types (PET, HDPE), production processes (e.g., blow molding), customization options, sustainability trends, and competitive landscape.
  • Education: Bachelor's degree in Business Administration, Marketing, Sales, or a related field is strongly preferred, but exceptional and directly relevant experience will be considered in lieu of a degree.

Compensation:

  • Base Salary Range: Competitive base salary in the range of $40,000 - $70,000 per year, commensurate with experience and qualifications.
  • Commission Structure Details: A compelling commission structure offering TBA. Details of the commission plan will be provided during the interview process.
  • Performance-Based Bonuses: Opportunity for additional performance-based bonuses based on achieving individual and team sales targets and strategic objectives.
  • Benefits Package: Includes TBA

To Apply:

Highly motivated and qualified candidates are encouraged to submit their resume and a compelling cover letter outlining their relevant experience, direct sales achievements, team-building capabilities, and why they are the ideal leader to drive sales growth at Oh-Yes Plastics. Please send your application to CONTACT@OH-YES.ORG with the subject line "Sales & Marketing Lead Application - Oh-Yes Plastics".

Company Culture & Values:

Oh-Yes Plastics fosters a healthy compettive working environment and are committed to building a supportive and rewarding workplace where individuals can thrive and contribute to our collective success.

Growth Opportunities:

This is a pivotal role with significant growth potential. For a successful and high-performing Sales & Marketing Lead, opportunities may include advancement to Director of Sales, VP of Sales & Marketing, and the chance to build and lead a larger, more specialized sales and marketing organization as Oh-Yes Plastics continues to expand its market presence.