Internship Project on Optimization of a Product Category for a FMCG company

Internship Project Title- 'How do we ensure Eight O'Clock's range of coffee formats is optimized for growth in a mature category?'

Company Name- Tata Consumer Products Limited

Key Question - 

How do we ensure Eight O'Clock's range of coffee formats is optimized for growth in a mature category? The questions are: What are the needs of younger consumers entering the category and how are these addressed by the different flavors and formats in coffee (2) How can Eight O'Clock address these consumer needs in a way no other brand can