Marketing Manager
Marketing Manager
Position: Marketing Manager
Reports to: Sales Director
Schedule: Full-time | Monday–Friday | 8:00 AM to 5:00 PM
About the Role:
We’re looking for a creative, proactive, and growth-minded Marketing Manager to lead the promotion and positioning of Tite-Dri, our line of high-performance absorbent pads used across various industrial applications—including meat, poultry, seafood, fruits, vegetables, pet care, and spill control.
In this B2B-focused role, you’ll play a key part in building brand visibility and communicating what sets Tite-Dri apart like: flexibility, consistent product quality, long-term partnerships with clients and vendors, and a strong internal positive organizational culture. You’ll also help us grow our presence in the industry through online channels (webpage, youtube, social media, etc.), email campaigns, and trade events.
Key Responsibilities:
- Develop and implement marketing strategies to increase visibility and preference for the Tite-Dri brand.
- Craft messaging that reflects our values: flexibility, quality, collaboration, and internal strength.
- Update, improve, and manage the company’s website to ensure relevance and performance.
- Create and schedule engaging content across social media platforms and email newsletters.
- Design digital materials that support the sales team’s efforts and client communication.
- Organize and represent Tite-Dri at trade shows, expos, and industry events.
- Build and maintain strong relationships with event organizers and industry stakeholders.
- Support internal branding efforts that reinforce a positive workplace culture and team alignment.
- Collaborate with the Sales Director to align marketing efforts with sales goals.
- Perform role of salesperson when required by the Sales Director
- Monitor industry trends and competitor activity to keep Tite-Dri ahead of the curve.
What We’re Looking For:
- Solid understanding of B2B digital marketing tools (website, email platforms, social media).
- Excellent writing and content creation skills (English proficiency required).
- Self-starter with strong project management skills and the ability to work independently.
- Open to learning from experienced members of the company, and willing to work under pressure.
- Open to being developed as a sales manager to support the growth of the business.
- Fast learning skills to quickly understand our products: technology, benefits, applications, technical limitations.
- Outgoing, professional, and comfortable representing the company at events.
- A team player with a genuine desire to help the company grow—and grow with the company.
What We Offer:
- We offer a dynamic and fast-paced work environment that challenges and inspires. While the demands are high, the atmosphere is positive and supportive.
- Salary: $60,000/year
- Health insurance (available after 90 days)
- Two weeks of paid vacation annually after the 2nd year working at Tite-Dri
- Annual Christmas party with performance bonus
- Thanksgiving gift basket