Customer Marketing Manager
Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
Channel Impact is seeking a Customer Marketing Manager to join our team. In this role, you’ll create and manage the foundation that ensures the success of our clients customer marketing initiatives. From database management and reporting to internal communications and process improvements, your efforts will enable our client to foster meaningful customer relationships
This is a full-time, salaried opportunity with benefits. This role is an onsite opportunity working out of our client’s Raleigh, NC area location.
What you will do:
- Own and optimize the clients customer reference database to ensure it’s accurate, up-to-date, and aligned with business goals. Track customer participation and advocacy activity while identifying opportunities to deepen engagement.
- Act as the primary point of contact for third-party vendors, managing contracts, timelines, and deliverables to drive flawless execution of projects.
- Work cross functionally with advocacy assets and resources to maximize program impact. Foster alignment across stakeholders to amplify the voice of our customers.
- Build and manage dashboards to monitor program metrics, such as advocacy engagement and reference utilization. Share actionable insights and recommendations with leadership to guide strategy and decision-making.
- Provide consistent internal updates on program initiatives, to include successes, milestones, and upcoming opportunities.
- Develop and execute creative customer appreciation communications and campaigns.
- Identify and implement process improvements to aid in streamlined workflows, automated tasks, and improve overall program efficiency.
What you Bring:
- 8 - 10 years of experience in customer advocacy, or program management.
- Highly organized with a sharp eye for detail and follow-through
- Hands-on experience with CRM and customer advocacy tools like Salesforce, RO Innovation, or SlapFive
- Skilled in data analysis and reporting—translating numbers into clear, actionable insights
- Excellent communicator with strong written and verbal skills, especially for internal messaging
- Experienced in managing vendors, negotiating contracts, and ensuring timely delivery of results
- Team player with a collaborative approach to working across departments and functions
- Background in the B2B IT or tech space (Required)
- Familiarity with marketing automation tools like Marketo or Eloqua, and reporting systems (Required)
- Creative and strategic mindset with a passion for building engaging, customer-focused programs
- Bachelor’s degree in Marketing, communications or other related area
Our Benefits:
- Competitive compensation commensurate with experience
- Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k & Company Match
- Learning & Development Stipend
- Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.