Marketing and Events Manager

Location: Third Avenue PlayWorks, Sturgeon Bay, WI

Position: Full-Time, Marketing and Events Manager

Reports To: Artistic Director/General Manager

About Us:

Third Avenue PlayWorks is a dynamic and innovative arts organization located in the heart of Sturgeon Bay, Wisconsin. We are dedicated to providing high-quality performances, engaging programming, and a welcoming space for the community to experience the performing arts. Our mission is to inspire and enrich the lives of those we serve through creativity and culture.

Position Overview:

The Marketing and Events Manager will be responsible for creating and executing marketing strategies, managing public relations, and organizing a variety of events that engage our local community and visitors alike. This is an operational role that requires a blend of creativity, organization, and strong communication skills.

Key Responsibilities:

Marketing:

• Develop and execute comprehensive marketing plans to promote Third Avenue PlayWorks’ events, productions, and programs.
• Manage and grow our social media presence (Facebook, Instagram, Twitter, etc.), including content creation, scheduling, and community engagement.
• Oversee the design and distribution of marketing materials, including posters, flyers, newsletters, and digital ads.
• Cultivate relationships with local media outlets, including newspapers, radio stations, and influencers, to promote PlayWorks’ events.
• Analyze and report on the effectiveness of marketing campaigns and make data-driven decisions to improve future efforts.

Event Management:

• Plan, coordinate, and execute all aspects of events, from theatrical performances, the annual gala, season launch event and community outreach programs, including budgeting, logistics, and staffing.
• Ensure seamless event operations and excellent guest experiences from start to finish.
• Collaborate with the artistic and production teams to ensure events align with Third Avenue PlayWorks’ mission and vision.
• Handle vendor relations, contracts, and event-related communications.
• Coordinate post-event activities, including gathering feedback, thank-you notes, and event debriefs.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Event Planning, or a related field.
• Minimum of 3 years of experience in marketing and event management, preferably within a nonprofit or arts environment.
• Strong proficiency in social media platforms, digital marketing, and email marketing tools.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a collaborative team.
• Exceptional organizational skills and attention to detail.
• Strong problem-solving abilities and adaptability in a fast-paced environment.
• Experience with ticketing systems and event management software is a plus.

To Apply:

Please submit a resume and cover letter to amyb@thirdavenueplayworks.org. In your cover letter, please describe your experience in marketing and event management, as well as your passion for arts and community engagement.

Deadline: Reviewing applicants until the position is filled. 

Third Avenue PlayWorks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in making Sturgeon Bay a hub for artistic expression and community connection!