Product Marketing Manager
Job Title:
Product Marketing Manager
Job Description:
We are seeking a dynamic and experienced Product Marketing Manager to join a mission-driven AI-powered tech company that is revolutionizing the way independent candidates run and win elections. In this fully remote role, you will lead the charge in crafting clear product positioning, messaging, and go-to-market strategies. Your work will ensure the companyβs tools are effectively adopted and used by candidates and elected officials across the nation.
Role:
As the Product Marketing Manager, you will: π Own the product positioning, messaging, and GTM strategy for new product developments.
π Collaborate across teams to ensure consistency in messaging that aligns with the companyβs core values.
π Develop and execute data-driven launch plans to optimize conversion and product adoption.
π Conduct user research, including interviews and surveys, to create and update audience insights.
π Create content like case studies, product demos, and presentations to highlight product features.
π Take ownership of lifecycle communications, engaging users from initial interest to referrals.
π Drive product engagement and retention by identifying key growth loops within the product.
π Report to the Director of Growth and work closely with a fast-paced, results-oriented team.
Requirements:
π 4+ years of experience in product marketing, preferably in tech or SaaS environments.
π Expertise in product messaging, positioning, GTM strategies, and market research.
π Solid understanding of AI tools and their application in marketing workflows.
π Proven ability to create compelling and user-friendly messaging from complex product concepts.
π Strong copywriting skills, with a focus on conversion-focused writing.
π Familiarity with the marketing tech stack and channels for executing launch strategies.
π Ability to thrive in ambiguity and problem-solve effectively.
Bonus:
π Experience in politics, civics, or democracy reform is a plus.
π A passion for making a meaningful impact in the democratic process.
Benefits:
πΌ Fully remote role with flexible working hours.
πΌ Competitive salary ranging from $105,000 to $135,000, with the potential for up to $145,000 for highly experienced candidates.
πΌ Comprehensive health, dental, and vision benefits for you and your dependents.
πΌ Unlimited paid time off to recharge and maintain work-life balance.
πΌ 401(k) program for retirement savings (no employer match).
πΌ Generous individual learning & development budget.
πΌ Workspace setup stipend to enhance your remote working experience.
πΌ A fully funded mission-driven company, so you can focus on impact without worrying about funding.
Skills Keywords:
Product Marketing, AI Tools, GTM Strategy, Market Research, SaaS, Copywriting, Conversion Optimization, User Engagement, Lifecycle Marketing, Tech Marketing, Product Positioning, Messaging Strategy, Remote Work.