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Influencer & TikTok Shop Partnerships Specialist

Thumbstop Collective
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Influencer & TikTok Shop Partnerships Specialist

đź“Ť Remote | Full-Time | Thumbstop Collective

At Thumbstop Collective, we don’t just follow trends — we create the kind that convert. With over $125M in ad spend, 16B+ impressions, and 5M+ products sold, we live at the intersection of performance marketing, creator culture, and social commerce.

We’re looking for an Influencer & TikTok Shop Partnerships Manager who can blend the art of product seeding with the science of performance-driven creator partnerships. This role is part relationship-builder, part deal-closer, and part campaign optimizer. You’ll be identifying creators with content power and commercial potential — and activating them through product seeding, affiliate partnerships, and TikTok Shop.

If you're excited by creators, obsessed with short-form content, and ready to move real product through real people, we want to hear from you.

What You’ll Be Doing

1. Creator Discovery & Relationship Building

  • Identify content creators, influencers, and streamers who align with our brands and can move product organically or through affiliate programs.
  • Build and manage a creator database across TikTok, Instagram, YouTube, Twitch, and emerging platforms.
  • Own outreach, onboarding, and long-term relationship development — ensuring creators feel like true partners.
     

2. Product Seeding Campaigns

  • Develop and execute scalable seeding strategies to get products into the hands of the right creators.
  • Coordinate shipments, track deliveries, and ensure memorable, premium unboxing experiences.
  • Monitor for organic mentions, shoutouts, and user-generated content sparked by seeded products.
     

3. TikTok Shop & Affiliate Partnerships

  • Recruit creators into TikTok Shop affiliate programs, negotiate terms, and help them get set up to sell.
  • Support them with product knowledge, conversion strategies, and content ideas to help maximize sales.
  • Monitor affiliate performance — from clicks and conversions to GMV and ROAS — and scale what’s working.
     

4. Campaign Collaboration & Execution

  • Work closely with internal brand, creative, and performance teams to align creators with key launches and promos.
  • Support coordination of TikTok Lives, UGC campaigns, and creator-driven initiatives that drive results.
  • Help create feedback loops between creator content and performance data to optimize campaigns in real time.
     

5. Reporting & Insights

  • Analyze seeding and affiliate data to provide actionable insights to the team.
  • Identify high-performing creators for deeper collaborations or paid partnerships.
  • Stay on top of platform updates, creator economy shifts, and TikTok Shop trends.
     

Valuable Skills for Success

  • Creator Fluency: You understand how creators work — and how to support them without micromanaging.
  • Strategic Gifting & Seeding: You’ve run seeding campaigns that lead to organic results, not just free stuff in boxes.
  • Affiliate & E-Com Understanding: You know the mechanics of TikTok Shop and how to turn creators into sellers.
  • Strong Communication: You write killer outreach emails, build trust quickly, and can manage creator relationships like a pro.
  • Performance Thinking: You track the right numbers and make data-backed moves.
  • Trend Awareness: You live on the internet and know what kind of content hits — and why.

What You’ll Need to Succeed

  • Demonstrated high IQ in influencer marketing, affiliate strategy, or creator partnerships — regardless of years of experience.
  • Working knowledge of TikTok Shop, product seeding best practices, and performance metrics like GMV and ROAS.
  • Experience managing creator pipelines and executing across seeding, gifting, and affiliate programs.
  • Familiarity with tools like Google Sheets, Airtable, Slack, Notion, and creator CRM systems.
  • A passion for short-form content, creator culture, and social-first commerce.
     

Why Join Thumbstop Collective?

  • Work with fast-growing startups and content-first brands that are redefining what e-commerce looks like.
  • Build creator programs that are as creative as they are effective — and scale them from zero to wow.
  • Join a team that values agility, clarity, and smart execution — no fluff, just results.
  • Help shape the future of creator commerce at a company that’s just getting started.