Marketing Specialist Internship

Internship Title: Marketing Specialist Internship
Location: Hybrid
Supervisor: Marketing Supervisor 
Department: Marketing Department
Hours: 25 hours per week 

Relevant Major: Marketing, Communications, Media Studies, or related fields

About IRAISE:

I'RAISE Girls & Boys International Corporation, founded in the heart of the North Bronx in 2012, began as a mentoring program for at-risk female youth living in New York City Authority Housing. Under the visionary leadership of CEO Shanequa Moore, the organization quickly expanded its reach and impact. Shanequa, a Bronx native who overcame poverty and significant life challenges, was inspired to give back to her community, creating a resilient organization dedicated to supporting vulnerable children and youth.

Incorporated in 2013 and achieving Tax-Exempt Non-Profit status in 2014, I'RAISE has grown into a formidable force for positive change. Initially focused on mentoring, the organization recognized the critical need for mental health support in public schools and strategically pivoted to address this gap. Today, I'RAISE champions equity in mental healthcare through culturally responsive programs that foster resilience, well-being, and empowerment for youth.

Internship Overview:

Looking to gain hands-on experience in marketing, branding, and social media content creation? Join I'RAISE as a Marketing Intern, where you'll have the opportunity to work closely with marketing professionals, developing and implementing strategies to enhance the visibility and impact of I'RAISE’s mission. This virtual internship will allow you to grow your skills in brand management, social media engagement, and digital content creation while supporting a nonprofit organization that is dedicated to empowering youth and families.

This internship is perfect for students who want to expand their knowledge of marketing, gain experience in brand development, and contribute to meaningful projects that tell the success stories of our interns, volunteers, and the communities we serve.

Essential Functions:

• Develop and implement marketing growth strategies to increase brand awareness, engagement, and drive sales.
• Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
• Create optimized, effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
• Design and produce marketing materials such as flyers, blogposts, email campaigns, presentations, brochures, and promotional assets.
• Freelance technical writing (copywriting and editing): web, print, editorial and creative content (AP style )
• Conduct market research and analyze trends to identify opportunities for growth.
• Execute social media campaigns, including content scheduling, community engagement, and performance tracking.
• Maximize ROI of branding, sampling and give-away by strategically identifying and executing community promotions and events.
• Organize direct marketing print ad programs through all stages including copywriting, ad placement, and analysis.
• Coordinate with other team leaders on large projects and SEM wide decisions, marketing events, workshops and community outreach initiatives.
• Direct creative development for banner ads, SEM copy, and landing pages.
• Collaborate with internal teams to ensure brand consistency across all marketing channels.
• Monitor and report on key marketing metrics, providing insights and recommendations for improvement.
• Stay up to date with industry trends and emerging marketing strategies to enhance campaign performance.
• Other duties, projects, and responsibilities assigned any time

How This Internship Benefits You

• Practical Experience: Work on real-world marketing projects that help build your portfolio and enhance your skills in brand management, design, and social media marketing.
• Skill Development: Enhance your skills in graphic design, social media management, content creation, and marketing strategy.
• Networking: Build connections with professionals in the nonprofit, marketing, and media industries.
• Career Exposure: Explore various facets of marketing and communications within a nonprofit setting and discover areas where your interests align.
• Resume Building: Strengthen your resume with hands-on experience, demonstrating your ability to manage creative projects and contribute to the growth of an impactful organization.

Supervision and Support:

• Orientation: An introductory meeting to discuss expectations, responsibilities, and goals for the internship.
• Weekly Check-ins: Regular one-on-one check-ins with the supervisor to review progress, receive feedback, and discuss upcoming tasks.
• Mentorship: Receive guidance and mentorship from the Marketing Director and other team members to foster professional development.
• Evaluations: Midpoint and final evaluations to assess performance, strengths, and areas for growth throughout the internship.

Qualifications:

• Graduated with a degree in Marketing, Communications, Graphic Design, Media Studies, or related field.
• 4+ years of experience doing marketing and digital marketing.
• Must have experience in management within a team dynamic setting.
• Experience in brand management, social media, content creation, or graphic design.
• Strong writing and communication skills, with attention to detail and a creative mindset.
• Proficiency in Microsoft Office and Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other design tools is preferred.
• Familiarity with social media platforms such as  (Instagram, Facebook, Twitter, LinkedIn) and social media management tools is a plus.
• Ability to work independently, prioritize tasks, and manage time effectively in a hybrid work environment.
• Experience in working with Customer Relationship Management (CRM) solutions is preferable
• Strong understanding of business and industry
• Outstanding people management, communication, training, computer, and technical skills.

How to apply?

• Send your resume and portfolio