Retail Event Sales Manager

Retail Event Sales Manager – Join an Industry-Leading Team!

Location: Allentown, PA

Job Type: Full-time
Salary: On Target Earnings $52,000 - $62,000

About Us

Located in Bethlehem, PA, Greater Way Marketing is a forward-thinking marketing agency dedicated to helping businesses achieve their full potential through innovative, results-driven strategies. We specialize in providing customized marketing solutions tailored to each client’s unique needs, focusing on driving growth, enhancing brand visibility, and maximizing customer engagement. Our team of experienced professionals brings a blend of creativity, strategic insight, and a deep understanding of the ever-evolving digital landscape. At Greater Way Marketing, we are passionate about delivering measurable results and fostering long-term relationships with our clients, empowering them to succeed in a competitive marketplace.

As a Retail Event Sales Manager, you’ll play a key role in managing and executing high-impact events within a major retail store, representing a renowned brand. This is a fantastic opportunity for someone with leadership experience and a passion for driving sales in an exciting, fast-paced retail environment.

Position Overview

The Retail Event Sales Manager is responsible for planning, coordinating, and executing events that drive sales, engage customers, and enhance brand visibility within the store. You will lead a team of sales associates, ensure smooth event operations, and create an outstanding customer experience. This position offers the opportunity to develop leadership skills, drive business growth, and contribute to a globally recognized brand.

Responsibilities

• Plan, coordinate, and execute retail events that align with the brand’s goals.
• Lead and manage a team of sales associates during event execution, ensuring excellent customer service and sales performance.
• Collaborate with store leadership and the marketing team to create promotional strategies and event materials.
• Set and achieve sales targets for each event, tracking performance and adjusting strategies as needed.
• Ensure that all events are delivered on time and within budget, adhering to company guidelines.
• Maintain a strong understanding of the product offerings and company initiatives to effectively engage customers.
• Foster a positive, motivating environment for the team, ensuring high morale and performance.

Qualifications

• Proven experience in retail sales and event management, preferably within a leadership or management role.
• Strong organizational and time-management skills, with the ability to oversee multiple events simultaneously.
• Excellent communication and interpersonal skills to engage both customers and team members.
• Goal-oriented, with a passion for driving sales and achieving targets.
• Ability to thrive in a fast-paced and dynamic retail environment.
• High school diploma or equivalent required; Bachelor’s degree in Business, Marketing, or related field preferred.

What We Offer

• Competitive salary plus performance-based bonuses.
• Paid training and opportunities for career growth.
• Comprehensive benefits package including health insurance, paid time off, and more.
• A dynamic, supportive team environment with leadership development opportunities.
• The chance to represent a globally recognized brand in a high-energy retail setting.

If you are a results-driven leader with a passion for creating memorable retail experiences, we’d love to have you on our team!