Marketing Specialist

The Marketing Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth for the group. This role serves as a strategic partner to the site leadership, ensuring that marketing initiatives align with business objectives, customer preferences, and industry trends.

Key Responsibilities: Strategic Marketing & Planning:

• Develop and implement marketing plans that align with the company's business goals and revenue targets.
• Collaborate with leadership to identify market opportunities and develop strategies to increase brand awareness and customer retention.
• Analyze competitor strategies and industry trends to keep the company brand competitive.

Brand Management & Customer Engagement:

• Maintain a consistent brand image across all marketing channels, including digital, social media, in-store promotions, and events.
• Work closely with creative teams to design compelling marketing materials, signage, and advertisements.
• Develop customer loyalty programs and promotions to enhance guest engagement and repeat visits.

Digital & Social Media Marketing:

• Oversee the company's online presence, including website content, social media, and online reviews.
• Implement targeted digital campaigns, including SEO, paid ads, and influencer partnerships.
• Monitor and analyze digital marketing performance to optimize engagement and return on investment (ROI).

Public Relations & Community Engagement:

• Build relationships with local influencers, media, and community partners to drive brand visibility.
• Organize and promote special events, sponsorships, and collaborations with local businesses.
• Manage crisis communication and reputation management strategies.

Sales & Performance Analysis:

• Track and analyze marketing campaign effectiveness using key performance indicators (KPIs).
• Provide reports and insights to leadership, recommending data-driven adjustments to marketing strategies.
• Monitor customer feedback and implement improvements based on insights.

Budget & Vendor Management:

• Manage marketing budgets, ensuring optimal allocation of resources.
• Negotiate contracts with vendors, agencies, and media partners to maximize ROI.

Qualifications

• Proven experience in marketing with a strong focus on digital strategies.
• Proficiency in SEO, social media marketing, and multichannel marketing.
• Familiarity with Adobe Creative Suite and marketing automation tools.
• Knowledge of performance marketing, e-commerce, and content marketing.
• Strong skills in copywriting, research, and budget management.
• Experience in retail marketing.

Job Type: Full-time

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing: 3 years (Required)

Language:

• English (Required)
• Spanish (Required)

Work Location: In person