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Marketing Specialist

Palenque Group
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Job description

The Marketing Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth for the group. This role serves as a strategic partner to the site leadership, ensuring that marketing initiatives align with business objectives, customer preferences, and industry trends.

Key Responsibilities: Strategic Marketing & Planning:

  • Develop and implement marketing plans that align with the company's business goals and revenue targets.
  • Collaborate with leadership to identify market opportunities and develop strategies to increase brand awareness and customer retention.
  • Analyze competitor strategies and industry trends to keep the company brand competitive.

Brand Management & Customer Engagement:

  • Maintain a consistent brand image across all marketing channels, including digital, social media, in-store promotions, and events.
  • Work closely with creative teams to design compelling marketing materials, signage, and advertisements.
  • Develop customer loyalty programs and promotions to enhance guest engagement and repeat visits.

Digital & Social Media Marketing:

  • Oversee the company's online presence, including website content, social media, and online reviews.
  • Implement targeted digital campaigns, including SEO, paid ads, and influencer partnerships.
  • Monitor and analyze digital marketing performance to optimize engagement and return on investment (ROI).

Public Relations & Community Engagement:

  • Build relationships with local influencers, media, and community partners to drive brand visibility.
  • Organize and promote special events, sponsorships, and collaborations with local businesses.
  • Manage crisis communication and reputation management strategies.

Sales & Performance Analysis:

  • Track and analyze marketing campaign effectiveness using key performance indicators (KPIs).
  • Provide reports and insights to leadership, recommending data-driven adjustments to marketing strategies.
  • Monitor customer feedback and implement improvements based on insights.

Budget & Vendor Management:

  • Manage marketing budgets, ensuring optimal allocation of resources.
  • Negotiate contracts with vendors, agencies, and media partners to maximize ROI.

Qualifications

  • Proven experience in marketing with a strong focus on digital strategies.
  • Proficiency in SEO, social media marketing, and multichannel marketing.
  • Familiarity with Adobe Creative Suite and marketing automation tools.
  • Knowledge of performance marketing, e-commerce, and content marketing.
  • Strong skills in copywriting, research, and budget management.
  • Experience in retail marketing.

Job Type: Full-time

Benefits:

 

  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

 

Schedule:

 

  • 8 hour shift

 

Experience:

 

  • Marketing: 3 years (Required)

 

Language:

 

  • English (Required)
  • Spanish (Required)

 

Work Location: In person