Social Media Specialist (Remote | Part-Time)

$25/hour | ~20 hours/week | OPT/CPT Sponsorship Available

Join a growing luxury jewelry brand redefining what it means to shine.

About the Role

Pierre Mystique is looking for a creative, analytical, and highly organized Social Media Specialist to elevate our brand presence across platforms like Instagram, TikTok, Pinterest, YouTube, and Reddit. You’ll be the voice behind our digital storytelling—creating impactful content, nurturing our online community, and turning followers into loyal customers.

This is a part-time, remote role ideal for someone who thrives in a fast-paced, visually-driven, and purpose-led environment. You’ll report directly to the founder and collaborate closely with designers, marketers, and content creators.

Key Responsibilities

Social Media Strategy & Execution

• Develop and implement platform-specific social media strategies, including TikTok, Instagram and Reddit to grow brand awareness and drive web traffic.
• Plan and manage the social media content calendar around product launches, campaigns, and seasonal moments.
• Maintain a consistent, elevated brand voice and aesthetic across all platforms.

Content Creation

• Create engaging content that resonates with target audiences, including posts, videos, stories, reels, pins, for all platforms
• Thinking outside the box to develop dynamic strategies that increase followers and target new customers while keeping them consistently engaged.
• Write compelling captions, hashtags, and calls-to-action optimized for each platform.

Analytics & Growth

• Track key performance metrics and create weekly/monthly reports with insights and recommendations.
• Manage and coordinate with influencers, ambassadors, and collaborators.
• Stay ahead of platform updates, social trends, and industry benchmarks.

Qualifications & Skills

• Bachelor's degree (or in progress) in Marketing, Communication, or a related field
• Proven Experience in managing social media accounts, preferably across multiple platforms.
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator etc.) for creating visually appealing content.
• Strong knowledge of Instagram, Pinterest, TikTok, and YouTube algorithms and best practices to optimize engagement and traffic.
• Ability to utilize social listening tools effectively for audience insights and adjust strategy accordingly.
• Exceptional written and verbal communication skills with attention to detail.

Preferred Qualifications

• Experience in e-commerce or fashion/lifestyle brands.
• Fluent with AI content creation tools (e.g. Midjourney, Stable Diffusion, ComfyUI)
• Experience with paid social campaigns and targeting tools
• Basic knowledge of SEO and keyword optimization.

Key Performance Indicators (KPIs)

• Growth in followers, engagement rates, and audience retention across platforms.
• Consistency in posting and adherence to the marketing calendar.
• Improvement in click-through rates and conversions from social media.
• Quality and timeliness of weekly/monthly reporting.

If you are passionate about social media and eager to make an impact through innovative digital strategies, we encourage you to apply for this exciting opportunity.

Benefits

• Pay: $20~$25/hour
• Hours: ~20 hours per week
• Location: Remote
• CPT, OPT sponsorship available for international students or recent grads

About Pierre Mystique

Pierre Mystique is a rising luxury lab-grown diamond brand built around the belief that “Love Grows.” Our collections reflect craftsmanship, sustainability, and human emotion. We’re creating a new standard for modern fine jewelry—and inviting you to shape it with us.

💎 Explore our brand values → https://pierremystique.com/pages/the-maison