Brand Marketing Specialist

Company Overview

Levco Tech Inc. is a family-operated business dedicated to providing competitively priced energy products in Connecticut. We specialize in heating oil, electricity, and top-tier heating and air conditioning services, ensuring our customers receive the best value and quality.

Position Overview:

The Brand Marketing Specialist executes marketing-related activities across all Levco Tech Inc. companies, ensuring brand consistency, engagement, and business growth. This role involves graphic design, content creation, digital marketing, social media management, advertising, website maintenance, campaign analysis, and brand strategy execution.

Key Responsibilities:

Marketing Strategy & Execution – Develop and implement multi-channel marketing campaigns to attract new prospects and upsell existing clients. Ensure brand consistency and business growth across all Levco Tech Inc. companies. Oversee mass communication emails, direct mail, digital advertising, and other initiatives. Coordinate with external vendors for direct mail and other initiatives.

Content Creation & Design – Design graphics and create content for websites, social media, email, and print materials. Organize photo and video shoots for marketing assets.

Digital Marketing & Social Media – Manage social media accounts, schedule posts, engage with audiences, and run paid digital campaigns. Maintain and update website content for accuracy and SEO.

Performance Tracking & Reporting – Analyze key metrics (website traffic, engagement, cost per lead/sale) and adjust strategies for maximum ROI.

Cross-Company Support – Execute marketing primarily for Levco Oil & Propane, expanding to other Levco Tech Inc. businesses as needed.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
• 3+ years of experience in graphic design and content creation for marketing purposes.
• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.)
• Strong writing and editing skills for content creation.
• Knowledge of website management and SEO best practices.
• Ability to analyze marketing metrics and adjust strategies accordingly.
• Willingness to learn and manage paid digital advertising campaigns.
• Excellent project management skills and attention to detail.
• Ability to work independently and collaboratively across teams.