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RADIO ACCOUNT EXECUTIVE & DIGITAL MEDIA SALES

Job Title: Radio Account Executive.   Location: New Bedford, MA (WNBH Big 101.3 & WCTK Cat Country 98.1)

WNBH Big 101.3 and Cat Country 98.1 WCTK are leading radio stations serving the New Bedford area with a rich legacy of entertainment and local programming. We are dedicated to bringing the best music, news, and community engagement to our listeners, and we’re looking for an ambitious and driven individual to join our dynamic sales team!

Position Overview:
We are seeking a motivated and results-driven Radio Account Executive to develop and maintain relationships with local businesses, helping them grow through customized advertising solutions. As a Radio Account Executive, you will be responsible for identifying new business opportunities, managing accounts, and providing excellent customer service to our clients. If you have a passion for media sales, creativity, and making a direct impact on local businesses, WE WANT TO HEAR FROM YOU!

Responsibilities:

  • Sell radio advertising solutions across both WNBH Big 101.3 and WCTK.
  • Prospect new clients and develop new revenue streams through effective outreach and networking.
  • Build and maintain relationships with existing clients to ensure long-term business success.
  • Develop customized marketing plans that meet client objectives, utilizing radio, digital, and promotional opportunities.
  • Collaborate with the creative and programming teams to develop compelling ad campaigns and strategies.
  • Negotiate and close sales while ensuring customer satisfaction and fostering strong partnerships.
  • Track and analyze client campaign performance to ensure they meet or exceed expectations.
  • Meet and exceed monthly and annual sales goals.

Qualifications:

  • Previous sales experience (media sales experience a plus, but not required).
  • Strong communication, presentation, and negotiation skills.
  • Ability to build and maintain lasting client relationships.
  • Self-motivated with the ability to work independently and as part of a team.
  • Ability to think creatively and strategically to offer clients effective advertising solutions.
  • Proficiency in MS Office and familiarity with CRM tools.
  • Valid driver’s license and reliable transportation (as client visits are part of the role).

Benefits:

  • Competitive salary with commission and bonus structure.
  • Health, dental, and vision insurance.
  • Paid time off (vacation, sick, and holidays).
  • 401(k)
  • A dynamic and fun work environment with a passionate team!

How to Apply:
If you’re ready to make an impact and take your sales career to the next level with WNBH Big 101.3 and WCTK, we’d love to hear from you! Please send your resume and a brief cover letter to Heather Matthews at hmatthews@hallradio.net