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Marketing & Events Intern

Sonoma Raceway
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Sonoma Raceway is the heart of Speedway Motorsports’ nationwide network of entertainment venues. The company maintains a consistent focus on four core principles:

  • Take care of teammates
  • Be known for remarkable events
  • Positively impact the community
  • Profitably improve

 

ABOUT THE ROLE: 

Sonoma Raceway is seeking an enthusiastic and motivated Marketing & Events Intern to join our team this summer. This internship will provide a hands-on opportunity to gain experience in event marketing, promotions, digital marketing and brand activation within a dynamic and fast-paced environment. The intern will work closely with the marketing team to support the planning, execution, and promotion of major race weekends and other special events at the track. This position offers an ideal opportunity for college students or recent graduates interested in pursuing a career in sports marketing, event management, or public relations.


 RESPONSIBILITIES:

  • Assist in executing marketing campaigns for major events
  • Support grassroots marketing through promotional booths and local events
  • Help develop event timelines, manage vendor coordination, and prepare on-site materials.
  • Assist with setup, teardown, and operation of event booths, displays, and fan zones.
  • Provide on-site support during events, serving as a point of contact for sponsors, vendors, and fans.
  • Assist with event registration, ticketing, guest services, and VIP experiences.
  • Create content for social media, websites, and email marketing efforts
  • Conduct market research and data analysis to measure marketing effectiveness.
  • Provide administrative support, including data entry, documentation management, and inventory tracking.
  • Additional duties as assigned


 
 MINIMUM REQUIREMENTS:

  • Superior verbal/written communications skills
  • Excellent organizational skills and a strong attention to detail
  • Ability to work independently as well as in team environments
  • Position requires ability to work nights and weekends
  • Position may require occasional travel through Speedway Motorsports workshare program to other facilities to support other events
  • Currently enrolled or recently graduated from a four-year College/University or post-graduate program.
  • Passionate about sports, motorsports and/or event operations.
  • High integrity and confidentiality, be able to approach strangers and interact in a natural conversation.
  • Result-oriented and creative in program development; innovative thinker and self-starter with the ability to self-manage once assigned tasks and responsibilities.
  • Possess strong interpersonal, communication, analytical, written, and verbal skills and able to take initiative to reach out to other staff members for information and details regarding assigned projects.
  • Desire to learn new skills and be a strong member of the team.
  • Must be polite, courteous, and treat all consumers respectfully regardless of the situation while treating the company assets with care at all times.
  • Must be available May 16-17, June 6-8, July 6-14 and July 21-28.
     
     

Pay Rate:  $16.00/ hr

 

The above description denotes some of the specific characteristics that are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.

 

Sonoma Raceway and Speedway Motorsports is an equal opportunity employer.