Product Marketing Intern
We are looking for a Product Marketing Intern who will play an integral role in helping the Product/Category Strategy Team by supporting our business in North America, across all product categories. Our PAID internship will be for a 12-week period. This internship will be based out of our Upper Saddle River, NJ office. This is a hybrid opportunity, and the intern is expected to be in the office on a weekly schedule (3 days/week).
Our PAID internship will be for a 12-week period. This internship will be based out of our Upper Saddle River, NJ office. This is a hybrid opportunity, and the intern is expected to be in the office on a weekly schedule (3 days/week).
Who We Are:
For almost 50 years, we have been creating products with unique designs for our consumers that find their way into the homes of millions of people.
Every day around the world, our over 9,000 people give their best, studying innovative solutions and creating products to let our consumers enjoy special experiences and authentic moments.
We believe in shaping the world with our hands.
We are the Everyday Makers
An international Group with worldwide presence
The De’Longhi Group, headquartered in Treviso Italy is one of the world’s leading players in small domestic appliances associated with the world of coffee, kitchen, air conditioning, and home care, present in over 120 markets worldwide. The Group consists of 5 iconic brands: De’Longhi, Kenwood, Braun, Nutribullet, and Ariete. Click here to learn more about the De’Longhi Group.
A local North American headquarters
De’Longhi North America, our North American Regional HQ, consists of the US, Canada, and Mexico markets (a team of around 120 people). We hold an emphasis on teamwork and collaboration, knowing that we can only achieve more, together. Working within North America gives you a unique opportunity to directly drive results locally, impacting the overall growth of the Group. We pride ourselves on a collaborative, inclusive culture of passionate individuals.
RESPONSIBILITIES
- Conduct market surveys, and retail store audits, on product categories to gain knowledge of market and competitors
- Research and analyze trends, hot products, new technologies, etc. in the category and report to management team
- Complete competitive benchmarks highlighting top features utilizing Circana data and competitive sites.
- Create surveys using Toluna survey system to conduct consumer research and determine key insights.
- Provide administrative support for the team ensuring that deadlines are being met
- Help to maintain the product roadmap tracker to highlight when products will be available in market.
- Partner with other functional areas on content, visuals, collateral, user manuals for category
- Database system work for item setup and sales analysis.
- Ability to process sales sample requests and ship samples as needed.
- Completing ad-hoc projects
REQUIREMENTS:
- Current student pursuing a degree in Marketing or related field
- Ability to work 30-40 hours per week
- Previous corporate internship experience a plus
- Skilled in using Microsoft applications (particularly with Excel and PowerPoint)
- Familiar with Google Suite applications
- High level comfort navigating web searches
- Strong research, forecasting and analysis skills
- Detail oriented with the ability to manage multiple projects
- Strong interpersonal and communication skills
- Proactive approach
- Ability to work collaboratively and independently
- Ability to travel locally