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Marketing Assistant

Alamosa County
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ALAMOSA COUNTY

Alamosa Convention & Visitors Bureau

Marketing Assistant

 

REPORTS TO: Executive Director

FLSA STATUS:  Non-Exempt

SALARY:  $35,000-45,000 DOQ

DATE ADOPTED: March 2025

CLOSE DATE: April 18, 2025

 

JOB SUMMARY:

The Marketing Assistant is responsible for assisting with the development and execution of marketing strategies that enhance the visitor experience and promote the Alamosa area. This role involves content creation, and cross-departmental collaboration to ensure consistent messaging and brand integrity. The ideal candidate is creative and detail-oriented, and thrives in both independent and team settings.

ESSENTIAL JOB FUNCTIONS (The following are illustrative of essential functions to perform duties and responsibilities of the job.  The position may not be required to perform all duties listed, and may be required to perform additional tasks as needed by the Department. Reasonable accommodations, as defined under the American with Disabilities Act, will be made when possible.) 

  • Assist Visit Alamosa with planning, and execution of all marketing and promotional projects.
  • Assist Marketing Manager with needed marketing projects and content development including content creation such as photos, videos and written content. 
  • Assist with social media channel management, including content creation, engagement, and advertising.
  • Assist with tracking progress on campaigns and media placements.
  • Collaborate on brand strategy development and execution, including advertising campaigns and media planning.
  • Assist with content and visuals for websites, advertisements, social media, and other marketing materials.
  • Stay up-to-date with industry trends and best practices in digital marketing, social media, and advertising including new social media channels and outlets for marketing.
  • Identify and implement innovative strategies to enhance Alamosa’s visibility and visitor experience.
  • Perform additional duties and projects as needed.

REQUIRED QUALIFICATIONS

Knowledge:

  • An understanding of website, social media and digital marketing strategies.
  • Adobe Creative suites and/or Canva experience a plus.
  • Marketing strategies and tactics used today.
  • Understanding of platforms like Instagram, LinkedIn, Facebook and TikTok.

Skills:

  • Communication: Strong writing and verbal skills for emails, reports and social media
  • Attention to Detail: Ensuring accuracy in marketing materials and data analysis.
  • Time Management and Organization: Handling multiple projects and deadlines efficiently.
  • Creativity: Developing engaging content and campaign ideas.
  • Collaboration: Working with cross-functional teams like Destination Development and Visitor Services.

Abilities:

  • Ability to be a self-starter and keep up with the latest marketing strategies, tools and industry trends.
  • Ability to collect data on campaign performance and generate reports, insight and recommendations. 
  • Ability to help organize events and promotional activities which may include working nights and weekends. 
  • Ability to engage with audiences both in-person and digitally in a professional manner. 

EDUCATION AND EXPERIENCE

  • Bachelor's degree in Business, Public Relations, Communications, Marketing or related field preferred
  • At least two (2) years of experience in the field of marketing and social media 
  • Or equivalent combination of education and experience
  • Salary scale is based on a combination of documented experience and relevant certifications

LICENSE AND CERTIFICATION REQUIREMENTS

  • Valid Colorado Driver’s License
  • Must pass Alamosa County background check and pre-employment drug testing

PHYSICAL REQUIREMENTS, WORK CONDITIONS AND ENVIRONMENT 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Minimal physical effort generally required in the performance of duties under typically office conditions. Position requires the ability to operate a computer keyboard and standard office equipment at efficient speed. The employee is frequently required to use hands to finger, handle, or feel objects, tools or controls, and to reach with hands and arms. The position is required to walk, stand, sit for long periods of time, talk and hear. Hearing and vision correctable to normal ranges; close-up vision and the ability to adjust focus across an audience.  Occasionally, the position may stoop, bend, kneel, crouch, carry, twist and push and/or pull light to moderate amounts of weight.  The employee is required to communicate both orally and in writing. Employee must be able to reach and manipulate objects, tools or controls, drive, and lift up to 30 pounds. The noise level may be very quiet to noisy depending on the situation.

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The statements contained herein reflect general details as necessary to describe the essential functions of this job, the level of knowledge, skills and abilities typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.  Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods, or otherwise to balance the workload.

It is the policy of Alamosa County to not discriminate against any person with regard to all federally protected classifications including race, color, religion, sex, age, national origin, marital status, any disability, genetic information and testing, family and medical leave, sexual orientation and gender identity or expression. Alamosa County Public Health Department (ACPHD) believes that an equitable, diverse, and inclusive workplace is one where all employees and community partners, whatever their gender, race, ethnicity, religion, national origin, age, sexual orientation, gender identity, citizenship status, education, disability, socio-economic status, or any other identity, feel valued and respected. As an employer, we are committed to nondiscriminatory practices and providing equitable opportunities for employment and advancement.

This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and requirements of the job change.