Salesforce Marketing Cloud Content Creator
The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Salesforce Marketing Cloud Content Creator. Reporting to the Director of Digital Strategy & Innovation, the Salesforce Marketing Cloud Content Creator is responsible for creating, editing, and deploying email communications that drive alumni, donor, and stakeholder engagement across the University of Tennessee System and its campuses.
This role will ensure a seamless, consistent, and brand-compliant user experience for email communications, journeys, and automations built in Salesforce Marketing Cloud.
Job responsibilities include, but are not limited to:
Email Design and Deployment: Build, edit, and deploy email campaigns using Salesforce Marketing Cloud, ensuring alignment with UTFI and campus branding and messaging standards. Design and maintain email templates in Content Builder, focusing on mobile responsiveness, accessibility,
and user experience. Develop and test automation workflows, including complex journeys, transactional emails, and triggered communications. Serve as a resource for troubleshooting email issues, including rendering, audience segmentation, and personalization.
Quality Assurance (QA) and Process Management: Assist with comprehensive QA testing for email campaigns to ensure functionality, formatting, and accuracy before deployment. Help develop and maintain a robust QA checklist and documentation to streamline processes and prevent errors. Collaborate with team members to ensure data extensions, segmentation, and personalization rules are correctly implemented in campaigns.
Performance Analysis and Reporting: Monitor email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights to stakeholders. Develop a rubric of A/B testing ideas and a method to track results. Conduct A/B testing to optimize subject lines, calls-to-action, content layout, and other campaign elements. Generate regular reports to evaluate campaign success and recommend strategies for improvement.
Compliance, Collaboration, and Innovation: Ensure all email communications meet industry best practices for accessibility (e.g., WCAG compliance) and are in compliance with email marketing regulations such as CAN-SPAM and GDPR. Serve as a subject matter expert on Salesforce Marketing Cloud, providing guidance and recommendations on platform capabilities.
Required Education and Experience
The candidate who fills the Salesforce Marketing Cloud Content Creator position is required to have:
- Bachelor’s degree
- 2+ years of experience in email marketing and campaign management, with a focus on platform-specific execution
- Proficiency in Salesforce Marketing Cloud
- Familiarity with HTML/CSS for email design
- Experience with QA processes and troubleshooting in email marketing
- Project management skills, with the ability to handle multiple projects, meet deadlines, and manage priorities
- Knowledge of email accessibility and compliance best practices
- Strong collaboration and communication skills, especially when working with cross-functional teams
- Proficiency in analyzing campaign metrics and making data driven recommendations
Note - Candidates holding a graduate degree must have at least 1 year of experience.
Preferred Education and Experience
In addition to meeting the required qualifications, the preferred candidate will have:
- Master’s degree
- 3+ years of experience in email marketing, especially in higher education or nonprofit organizations
- Certification in Salesforce Marketing Cloud or related email marketing platform
- Advanced knowledge of email marketing platforms, specifically Salesforce Marketing Cloud (Content Builder, Journey Builder, Email Studio)
- Strong editing and proofreading skills, with keen eye for detail and brand consistency
- Experience optimizing email automation workflows and journeys for improved engagement
- Demonstrated success with HTML/CSS for email design
- Demonstrated success in improving email marketing performance through A/B testing and strategic reporting
Application Process: Apply online via our DASH application system. Applications must include a completed candidate profile, cover letter, resume, and contact information for three professional references. References will not be contacted without explicit permission of the candidate.
When determining minimum qualifications, only information entered into the candidate profile can be considered. Please ensure your candidate profile is completed in its entirety as it relates to qualifying education/work experience.
Questions about the search may be directed to hr@utfi.org.
Target Start Date: May 2025
Benefits: Recognized as a Top Employer by Knoxville Top Workplaces in 2022 and 2023, the Foundation’s greatest asset is our team. Foundation employees are eligible for a comprehensive suite of benefits that includes:
- Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
- Flexible work arrangements, offering a hybrid schedule to most team members
- Education benefits for employees and their dependents at UT System campuses
- Retirement and deferred compensation plans, including 401(k), 403(b), etc.
- Comprehensive medical, dental, and vision insurance plans
- Employee discounts to attractions, services, and goods
_________
The Foundation: The University of Tennessee Foundation, Inc. is a not-for-profit 501(c)3 organization that serves as the preferred channel for private contributions benefiting students and faculty within the UT System. With a vision of being one of the top-performing advancement organizations in higher education, UTFI is committed to enhancing the educational landscape across the University of Tennessee campuses.
The UT System: The University of Tennessee System is comprised of campuses at Knoxville, Chattanooga, Pulaski, Martin and the Health Science Center at Memphis; the Institute of Agriculture; and the Institute for Public Service.
The University of Tennessee Foundation, Inc. is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, genetic information, veteran status, and parental status, or any other characteristic protected by federal or state law.