Social Media Coordinator

Location: Farmingdale, NY

Full Time

About Enzo:

Looking for a new job opportunity in a growing, international, and dynamic company?

Enzo Biochem is a pioneer in molecular diagnostics, leading the convergence of clinical laboratories, life sciences, and intellectual property through the development of unique diagnostic platform technologies that provide numerous advantages over previous standards. A global company, Enzo utilizes cross-functional teams to develop and deploy products systems and services that meet the ever-changing and rapidly growing needs of health care both today and into the future. Underpinning Enzo’s products and technologies is a broad and deep intellectual property portfolio, with patent coverage across a number of key enabling technologies. Enzo has proprietary technologies and expertise in manipulating and modifying genetic material and other biological molecules.

About This Role:

We are seeking a passionate and creative Social Media Coordinator with a background in life sciences, social media strategy, and graphic design to join our growing team. This role offers an opportunity to blend scientific expertise with creative skills in support of marketing initiatives. The ideal candidate will have a passion for life sciences, a sharp understanding of social media trends, and a drive to excel in a multidisciplinary role. In this role, you will be responsible for developing and executing engaging social media strategies that increase brand awareness, drive audience growth, and support our business objectives within the life sciences industry.

Activities:

• Create and manage social media campaigns across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, YouTube, potentially TikTok) aligned with marketing and business goals; Develop and maintain a consistent brand voice and visual identity across all social media channels.
• Create daily high-quality, engaging, and informative social media content (text, images, videos)
• Ability to accurately communicate scientific information to a broad audience; Ensure content is scientifically accurate and conveys complex concepts in a clear and engaging manner.
• Track and analyze social media performance metrics (e.g., reach, engagement, website traffic, conversions) and generate regular reports.
• Work with tools like Adobe Creative Suite (Illustrator, Photoshop) or Canva to produce marketing collateral for social media
• Build brand awareness by developing strategies that increase outreach, and attract new followers
• Engage with followers to build relationships that can lead to increased sales
• Work closely with marketing, sales, product management, and other departments to align social media efforts with broader business objectives.
• Administrative Project Assistance – Assist as needed with departmental duties involving expenses, POs, utilizing database for reporting and analytics, and other project-based initiatives.

About You:

A passion for driving social strategy by developing breakthrough campaigns and content to grow sales and deepen community engagement. Represents the voice of acceptance in the social media space by creating copy, engaging in online dialog, and answering questions as appropriate. Having a strong sense of caring and understanding how to communicate with people of all backgrounds is important to success in this role.

Education: BS in life sciences, research or a related field; BA in marketing or communications with knowledge of life sciences or science background.

Experience: 1-3 years in social media management, marketing, or related roles; knowledge in life sciences/biotech industry is a plus

Skills:

Graphic design skills: Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar tools

Proficient writing

Copywriting, and editing skills as it relates to online content

Ability to work in a collaborative team environment

Detail-oriented

Organized and process-focused and driven

Ability to think outside the box

Strong ability to adapt to change

Ability to prioritize and manage multiple projects at the same time

Strong Microsoft Office computer skills

Video editing skills are a plus

Ability to stimulate discussion and connect with people digitally

The pay range for this position is $20.00-$23.00 an hour.