Cocktail Sales Internship

A Cocktail Sales Internship provides the opportunity to gain hands-on experience in the beverage industry by assisting with sales efforts focused on selling cocktails and spirits to bars, restaurants, and other hospitality venues, including tasks like generating leads, building customer relationships, presenting product information, and supporting promotional activities, while learning about the cocktail market and sales strategies under the guidance of experienced sales professionals. 

Key Responsibilities:

Lead Generation:

Identify potential new accounts through market research, networking, and database management, reaching out to bars and restaurants to schedule sales appointments. 

Customer Relationship Building:

Develop rapport with bartenders, managers, and owners at assigned accounts to understand their needs and preferences regarding cocktails and spirits. 

Product Demonstrations:

Conduct cocktail tastings and presentations to showcase new products, highlighting unique flavor profiles and mixology techniques. 

Sales Pitching:

Effectively present sales proposals, outlining pricing, volume discounts, and promotional opportunities to secure new business. 

Market Analysis:

Monitor industry trends, competitor activity, and sales data to identify opportunities for growth and market penetration. 

Promotional Support:

Assist in developing and executing marketing campaigns, including in-store promotions, events, and social media initiatives. 

Sales Reporting:

Track sales performance, customer feedback, and generate reports to identify areas for improvement and inform sales strategies. 

Required Skills and Qualifications:

• Strong communication and interpersonal skills to build relationships with customers
• Passion for cocktails, spirits, and the hospitality industry
• Basic knowledge of mixology and cocktail ingredients
• Ability to work independently and as part of a team
• Excellent organizational and time management skills
• Proficiency in Microsoft Office Suite and CRM tools
• Must be able to work flexible hours, including evenings and weekends 

What You Will Learn:

• Sales techniques and strategies specific to the beverage industry
• Customer relationship management and account development
• Product knowledge of various spirits and cocktail recipes
• Market research and analysis methods
• Promotional planning and execution
• Professional networking and sales etiquette 

Note: This job description may vary depending on the company and specific role, but the core responsibilities will generally focus on selling cocktails and spirits to hospitality venues while building strong customer relationships.