Junior Marketing Coordinator

About Mishimoto and Borne Off-Road

Mishimoto is the flagship brand of Resource Intl., the world leader in performance cooling products, was created for automotive enthusiasts by automotive enthusiasts.  Established in 2005, we have two decades of experience in working toward our goal of providing superior performance products. Borne Off-Road is the rough and rugged sister company to Mishimoto, focusing on developing practical and functional products for consumers who live prepared, preferring to spend their time adventuring off-road. 

The Mishimoto/Borne Off-road corporate headquarters is located in a 67,610 sq. ft. office, warehousing facility and state of the art engineering studio, where we have assembled the industry's cutting-edge tools for evaluating test vehicles in Garnet Valley, PA.  This one-of-a-kind facility allows us to maintain a leading position in our industry.  With another office in Sparks, Nevada, as well as international locations in Stourbridge, UK and Yangzhou City, China, we have built an unprecedented global infrastructure for the benefit of all our worldwide customers.

Benefits and Perks

Our employees love our workplace because:

• It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
• We make way for play – Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to off-road trail rides.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking.
• The employee discounts rock – Get exclusive access to Mishimoto and Borne Off-road products and discounts from our partners.
• The bennies – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
• We score – The bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work every day!

Junior Marketing Coordinator

Are you a jack-of-all trades in marketing? Do you enjoy engaging on social media platforms, but would rather have someone else make the content for you? Well, you found the right role! The Junior Marketing Coordinator will focus on managing social media logistics and supporting sponsorships and events for both Mishimoto and Borne Off-Road. This role spans geographic locations, including the USA, UK, and EU. While a dedicated content creator handles content production, this role ensures seamless execution and engagement across platforms. The Junior Marketing Coordinator will also work closely with Marketing Coordinator I on sponsorships and events.  This position will report to the Borne Off-Road Marketing Manager.

Key Responsibilities

Social Media Scheduling & Engagement:

• Schedule, post, and coordinate content across all Mishimoto and Borne Off-Road social media platforms
• Monitor and engage with customers fostering organic growth and brand loyalty
• Conduct research to identify trends and opportunities to enhance social media strategy
• Collaborate with the content creator to align posts with campaigns and brand initiatives
• Step in to assist with content capture (photo/video) as needed during events or on-site activities
• Attend weekly marketing, product, and engineering meetings as needed to align timing for social media posts

Sponsorships and Brand Partnerships:

• Build and maintain strong relationships with partners, ensuring contractual deliverables are met
• Manage the sponsorship database and track performance metrics
• Source new sponsorship opportunities within various social communities/ platforms
• Coordinate with third-party teams to uphold brand standards
• Fulfill requests for promotional materials and marketing support

Event Coordination:

• Plan, execute, and analyze industry events in collaboration with Marketing Team
• Attend events to represent the brands, set up and break down displays, and engage with the community
• Oversee influencer and vehicle logistics for events
• Work with external vendors and partners to ensure successful event execution
• Oversee the event workflow from start to finish making sure all steps are completed
• Collect data and write event recaps for management review

General Marketing Support:

• Being an all-around good guy or gal and giving the marketing team additional support as needed
• Other duties as assigned

Your Creds:

• Bachelor’s degree in Marketing, Communications, or a related field
• 1-3 years of corporate marketing experience, including social media management
• 1-2 years of professional social media account experience working with a variety of channels including Facebook, Instagram, X, TikTok, Reddit, YouTube, etc.
• Experience with social media scheduling platforms
• 1-2 years of event coordinating experience
• Strong written and verbal communication skills
• Exceptional organizational and time-management abilities
• Proven ability to work independently and collaboratively in a fast-paced environment

Extra Awesomeness:

• Automotive enthusiasm and/or industry experience
• Experience managing sponsorships or influencer accounts

Physical Demands & Working Conditions

• Normal office environment with occasional lifting of up to 50 lbs.
• Ability to work outside standard work hours and travel for events
• Must be willing to step into hands-on tasks as needed

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.