Content and Social Media Marketing Summer Intern

Company Overview:

Founded in 1929, Heinen’s is a premier grocery store chain noted for its quality products and outstanding customer service. Heinen’s has now welcomed the fourth generation into the family-owned business, which operates 23 stores (19 in Cleveland, Ohio and 4 in Chicago, Illinois), two distribution warehouses, one food production plant, and a corporate office. Culturally, we place a heavy emphasis on quality of life for every associate within the organization. We offer this through a competitive compensation package, professional development and leadership opportunities, paid time off, and balanced work schedules.

Heinen’s Summer Associate Competencies: 

As a Summer Associate of Heinen’s, we are looking for individuals who have skills in collaboration and building relationships. Along with these skills, there are key competencies that help a Summer Associate be successful. 

• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. 
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives. 
• Self-Development: Actively seeking new ways to grow and be challenged using both formal and informal development channels. 
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. 
• Plans and Aligns: Planning and prioritizing work to meet commitments aligned with organization goals.

Job Summary:

The Summer Content and Social Media Marketing Associate is responsible for supporting the Marketing team in relation to ongoing initiatives. By the end of the internship period, we expect the Summer Content and Social Media Marketing Associate to perform routine marketing functions and complete special projects, as requested by the Marketing team. The Summer Content and Social Media Marketing Associate will learn skills associated with digital marketing, retail marketing, eCommerce/omnichannel strategy, and customer engagement principles.

Responsibilities:

Content Responsibilities:

• Maintains Heinen’s Google Business Profiles via weekly postings and management of customer reviews. 
• Manages online event promotions and seasonal store updates.
• Sources, edits, and formats Heinen’s online content. 
• Maintains and updates key pages on Heinen’s website and SharePoint.
• Assists with landing page creation to support programs and campaigns.
• Edits and formats Heinen’s blog post content and digital image assets on heinens.com for promotion across various digital platforms. 

Social Media Responsibilities:

• Crafts engaging copy for Heinen’s social media posts.
• Edits and formats visual assets within Heinen’s social media scheduling platform. 
• Designs Heinen’s promotional graphics for paid and organic social media.
• Assists with on-site photography and video projects. 
   

Additional Responsibilities:

• Ad hoc digital marketing work, as needed. 
• Assists with market and industry research projects, when needed.
• Attends company functions and networking opportunities as made available.

Qualifications:

• Pursuing a degree in Marketing, Communications, Digital Media, Business Administration, Public Relations, or a related field.
• Proficiency in Microsoft Office Suite; experience with CMS tools (e.g., WordPress, SharePoint) and social media platforms; familiarity with design tools (e.g., Canva, Adobe Photoshop).
• Strong writing, editing, and content creation skills.
• Ability to manage multiple projects and meet deadlines.
• Strong interpersonal and teamwork skills.
• Basic photography, video editing, and SEO knowledge are a plus.

Heinen’s, Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.