Growth Marketing Manager

Growth Marketing Manager

Location: North NJ (with travel as needed to business locations)

Reports To: COO

Job Overview

The Growth Marketing Manager will drive revenue growth and brand awareness across TJB Holdings LLC’s

diverse portfolio of businesses. This role will focus on creating effective sales strategies, executing marketing

campaigns, and supporting franchise development efforts while maintaining a consistent and cohesive brand

identity.

Key Responsibilities

1. Sales Growth

● Develop and execute strategies to increase revenue across all business units.

● Identify and pursue new customer acquisition opportunities through promotions, partnerships, and

community engagement.

● Support franchisees in achieving local sales goals by providing tools and strategies.

2. Marketing Campaigns

● Plan and implement marketing campaigns tailored to various business needs, using digital and

traditional platforms.

● Promote business concepts and franchise opportunities to targeted audiences.

● Manage marketing budgets to maximize ROI and track campaign effectiveness.

3. Franchise Development

● Create marketing materials to attract prospective franchisees.

● Represent the company at franchise expos and networking events to grow the franchise network.

● Support franchisees with marketing guidance and tools for local success.

4. Brand Management

● Ensure consistent branding and messaging across all business units and franchises.

● Develop content such as photos, videos, and testimonials to promote the brand.

● Monitor market trends and competitors to refine branding strategies.

5. Performance Analysis

● Track and analyze sales and marketing performance metrics to identify successes and areas for

improvement.

● Provide actionable insights and recommendations to the leadership team.

Key Skills & Competencies

● Strong understanding of sales strategies, multi-unit business operations, and franchise development.

● Proficiency in digital marketing platforms, CRM systems, and graphic design tools.

● Excellent communication and relationship-building skills.

● Analytical mindset with the ability to evaluate data and improve strategies.

● Creativity and adaptability to cater to diverse customer and business needs.

Job Type: Full-time

Pay: $65,000.00 - $84,000.00 per year

Benefits:

• Paid time off

Location Type:

• In-person

Schedule:

• 8 hour shift

Education:

• High school or equivalent (Required)

Experience:

• Restaurant Marketing: 2 years (Required)
• Content creation: 2 years (Required)
• Facebook Advertising: 2 years (Required)
• Google Ads: 2 years (Required)

Language:

• Spanish (Required)

Work Location: In person