Digital Marketing Intern
2025 Summer Internship
Job Description
***This internship will run from May 19 2025 - August 8, 2025 and will require at least three days a week in person at the VA office.***
Location: Alexandria, VA / Hybrid
Title: Digital Marketing Intern
Reports to: Digital Marketing Specialist
Classification: Non-Exempt
Why You’ll Love Working at RedPeg:
Voted as one of The Washington Post’s Top Workplaces, we are an independent full service experiential marketing agency that connects brands to the consumers they need to reach through customized, personal engagement. Every day, we come together to create experiences that inspire extraordinary memories. With our main office in the Washington D.C metro area., we work with a roster of incredible brands including Capital One, GEICO, Meta, Niantic, Nike, Virginia Lottery and Yuengling. We’re looking for highly personable, passionate, and innovative marketers to join our team!
Why RedPegsters Are Comfortable Being Their True Self
RedPeg is dedicated to fostering an inclusive workplace where employees of all backgrounds can contribute and thrive. The company's policies and culture prioritize diversity at all levels and ensure fair treatment based on merit and potential rather than protected classifications factors (such as age, race, gender, religion). This deliberate and intentional effort is highlighted and supported, with continual accountability placed on appropriate parties to ensure forward momentum by the RedPeg Employee Resource Groups (ERGs), specifically EquALLY (LGBTQI+ Community and Allies), Parents of RedPeg, ROC (RedPegsters of Color), and WOR (Women of RedPeg). Our ERGs are the backbone of our culture at RedPeg. They help us educate, celebrate, and facilitate meaningful action throughout our organization and in our local communities.
What This Internship is About:
- Assist in the creation and management of digital content for marketing campaigns, including social media posts, email newsletters, and website updates.
- Conduct research on digital trends, competitors, and audience engagement to provide insights and recommendations for digital strategies.
- Support the team in developing and executing paid and organic social media campaigns across platforms such as Instagram, TikTok, LinkedIn, and Facebook.
- Monitor, track, and report on digital campaign performance using analytics tools (e.g., Google Analytics, Sprout Social, or similar).
- Collaborate with the creative team to ensure digital assets align with the overall campaign strategy and brand guidelines.
- Assist in maintaining and updating the company's website, ensuring content is accurate, engaging, and SEO-optimized.
- Participate in brainstorming sessions and contribute creative ideas for digital projects and campaigns.
- Provide administrative support for the digital team, including organizing files, preparing presentations, and scheduling meetings.
- Monitor digital platforms for customer engagement, comments, and inquiries, responding in a timely and professional manner.
- Test and troubleshoot digital tools and campaigns to ensure smooth execution.
- Potential for travel (as needed)
- Administrative support
What You’re All About:
- Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, or a related field.
- Basic understanding of digital marketing principles, social media platforms, and content management systems.
- Familiarity with design tools like Canva, Adobe Creative Suite, or similar software is a plus.
- Experience with or interest in learning analytics tools such as Google Analytics, HubSpot, or Sprout Social.
- Team player with a collaborative mindset and willingness to take initiative.
- Basic knowledge of SEO, SEM, or PPC advertising is a bonus.
- Overall strong communication, presentation, organizational and interpersonal skills
- Ability to communicate professionally, clearly and effectively, both verbally and in writing
- Keen attention to detail, accuracy and personal accountability
- Ability to handle a high-volume of work consisting of multiple projects and deadlines at one time (time management)
- Ability to problem-solve independently and in collaboration with others
- General interest in marketing, cultural and social trends
- Strong work ethic and hunger to learn and "roll up your sleeves"
- Willingness to help with tasks
- Flexibility to work some evenings or weekends during event activations.
- A pleasant and positive attitude
Salary:
$15/h Enrolled in an Undergrad program, $16.50/h for completing an Undergrad program, but not starting a Graduate program and $18/h enrolled in or obtained Graduate degree
RedPeg Core Values
We engage everyone with a Service Mentality
We are Unifiers
We are Relentless in our Pursuit of Excellence
We are Committed to Growth
We Create Innovative Solutions
We take Extreme Ownership
We Cultivate an Environment built on Diversity, Equity & Inclusion
We are One Team!