Events & Marketing Intern

About Us:

GMAC Tours, a Graduate Management Admission Council (GMAC) company, sees a world where talent matched with aspiration can benefit from the best business school education possible. We seek a Marketing and Events Intern to support the execution of GMAC Tours' market-facing activities with graduate management education schools, prospective students, industry alliances, and other stakeholders worldwide.

Key Responsibilities:

• Support marketing campaign planning and execution for events across nine global regions
• Support the events team with event logistics and registration administration
• Assist in the creative design of digital assets and event materials, following branding guidelines and ad specs
• Participate in brainstorming sessions for new marketing tactics and yield strategies
• Analyze and report performance of marketing initiatives and make strategic recommendations to improve results
• Lead research and analysis to identify opportunity areas
• Help develop and refine messaging and positioning for email marketing campaigns, website, paid media and other channels
• Monitor all social media platforms for trends, ideas, and content feedback
• Assist in developing and preparing event materials and coordinating shipping of materials for each event
• Provide email support to general candidate inquiries
• Attend the local GMAC Tours event and support with on-site event execution
• Other responsibilities and duties, as assigned

Minimum Requirements:

• A current undergraduate student majoring in marketing, event management, communications, or has a liberal arts background
• Has had prior internship experience, preferably in Marketing or Events
• Familiar with different areas of marketing including digital, social media, and communications, and has had experience working in one of these areas
• Excellent verbal and written communication skills; Strong attention to detail, with a keen focus on quality
• Organized, proactive, and someone who can work independently and collaboratively
• Comfortable with multitasking in a deadline-driven environment
• Proficient with InDesign, Photoshop, Canva, Illustrator
• Familiarity with major social media platforms

Desired Skills/Experience:

• Familiarity with HubSpot, Google Analytics, Trello, JotForm, CVENT
• Familiarity with the higher education industry or events industry

This summer internship is seasonal (May-August) and is based on 30 hours of work per week. While the hours are flexible, this role is hybrid and requires commuting to our Boston office twice a week (Tuesdays and Wednesdays).