Marketing Coordinator
FLSA: Exempt (salaried, full-time) Reports to: Vice President of Operations
POSITION SUMMARY:
This entry-level position will be responsible for assisting all departments within the sports commission in achieving their financial and qualitative goals by leading marketing strategy development, managing the development of brand assets and collateral, managing communication processes from those departments, leading client communication and collaboration at various stages, and by collaborating with marketing agencies externally.
PRIMARY RESPONSIBILITIES:
- Professional collaboration with a range of stakeholders including customers, clients, suppliers, designers, printers, colleagues, and partner organizations.
- Experience in planning, and project management of advertising, digital marketing, and distribution.
- Successful creation and launch of advertising/marketing campaigns.
- Management of a marketing and business development budget including decisions on prioritization of highest and best return-on-investment for each marketing dollar; proven analytics to measure the ROI, efficiency, and effectiveness for all marketing programs.
- Management of company websites (specifically in Squarespace) including content development.
- Management and optimization of social media platforms and paid campaigns.
- Sourcing and placing multi-media advertising opportunities.
- Experience working in and maintaining databases for email marketing and/or CRM software.
- Project management.
MINIMUM QUALIFICATIONS:
- 2 or 4-year degree with marketing emphasis.
- Prior experience in a similar or comparable position that meets responsibilities above.
- Excellent written and oral communication skills.
- Enthusiastic about marketing, brand-building, and client service.
- Must be able to collaborate, problem solve and be solutions focused.
- Photography/videography experience a plus.
SOFTWARE EXPERIENCE:
- Buffer social media mgt.
- Adobe Creative Suite
- E-mail content mgt. software
- Canva graphic design
- MS Office (Word, Excel, PowerPoint), MS Teams
- Squarespace website management