Digital Marketing Analytics Specialist

Job Description:

We're looking for a data-savvy Digital Marketing Analytics Specialist to manage and improve our online advertising efforts. You'll handle Google Ads, Google Local Services Ads (LSA), and Meta (Facebook and Instagram) campaigns. Your focus will be making sure we get the best results for every dollar spent while keeping our audience engaged and informed.

Campaign Management

• Develop, implement, and optimize paid search campaigns on Google Ads and Google LSA.
• Create, manage, and analyze paid social media campaigns using Meta Suite (Facebook and Instagram).
• Ensure campaigns are aligned with business goals and target audience segments.

Performance Analytics & Optimization

• Monitor key performance metrics, such as click-through rates (CTR), cost per click (CPC), and ROAS.
• Analyze campaign performance to identify opportunities for growth and optimization.
• A/B test creative assets, audience segments, and bid strategies to maximize performance.
• Generate reports and dashboards to communicate campaign insights and recommendations.

Social Media Engagement

• Actively monitor and respond to customer queries on social media platforms to enhance brand engagement.

Budget Management & Strategy

• Manage and allocate digital advertising budgets efficiently to ensure optimal spend.
• Adjust bidding strategies based on campaign performance to meet KPIs and improve ROAS.