News Content Manager
#579-WWAY News Content Manager
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Local-Level Structure and Responsibilities
News Content Manager
· Responsibilities:
o Oversee day-to-day newsroom operations, including content planning and assignments.
o Ensure market-specific coverage aligns with corporate tone and standards.
o Manage website and digital content, ensuring timely updates and audience engagement.
o Supervise news assignments and ensure reporters are covering relevant, impactful stories.
o Serve as the primary liaison between their station and the News Operations Manager.
o Provide feedback on local market needs, challenges, and opportunities.
· Daily Tasks:
o Coordinate with newsroom staff to plan the day’s content and assignments.
o Manage digital content, ensuring breaking news and updates are timely.
o Report coverage updates and challenges to the News Operations Manager during daily check-ins.
o Collaborate with other News Content Managers on cross-market stories or shared resources.
Daily Workflow Plan
Morning
1. Local Newsroom Meeting:
o News Content Manager hold a morning briefing with their newsroom team.
o Review story pitches, assignments, and digital content priorities.
o Assign roles and set deadlines for the day.
2. Corporate-Level Check-In:
o News Operations Manager hosts a Zoom or phone call with all News Content Managers.
o Review:
§ Day’s planned coverage for each property.
§ Key issues or challenges in the field.
§ Opportunities for collaboration on stories or shared resources.
§ Innovations or updates from the News Operations Manager.
o Adjust coverage plans as needed based on group discussions.
Throughout the Day
· Content Monitoring:
o News Content Managers oversee local content production and digital updates.
o News Operations Manager periodically checks station outputs for quality and consistency.
· Real-Time Updates:
o News Content Managers update News Operations Manager on breaking news or major developments.
End of Day
1. Local Newsroom Wrap-Up:
o News Content Managers review the day’s output with their team.
o Assess wins and areas for improvement.
o Plan initial assignments for the next day.
2. Corporate-Level Debrief:
o News Operations Manager hosts a quick end-of-day Zoom or phone check-in.
o Discuss:
§ Day’s highlights and challenges.
§ Feedback from News Operations Manager on coverage.
§ Preliminary plans for the next day.
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Tools and Technology
· Communication Tools:
o Zoom, Microsoft Teams, or Google Meet for daily calls.
o Slack or similar platform for real-time communication.
· Content Management System (CMS):
o Unified CMS for web and digital content across all properties.
· Analytics and Monitoring:
o Tools like Chartbeat, Google Analytics, or like to track digital content performance.
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Key Performance Metrics
· News Content Manager:
o Local audience engagement and ratings.
o Timeliness and quality of digital content.
o Effective management of newsroom operations.
This workflow ensures structured collaboration, operational efficiency, and tailored coverage for each local market while maintaining a cohesive group identity.
EOE M/F/V/D. We utilize DMV and criminal background checks as a condition of employment.
If interested, please contact
Andy Combs
General Manager
acombs@wwaytv3.com