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Position Summary:

The United Way of Greater Greensboro Content Manager is a creative, innovative, and solution-oriented marketing professional responsible for planning, creating, and distributing engaging content that strengthens the United Way brand and drives audience engagement. This role manages the editorial calendar, oversees social media channels, coordinates email marketing, and produces various forms of traditional and digital content to include website e-newsletters, videos, marketing collateral, blogs, and other related marketing projects. The Content Manager works closely with the Chief Marketing Officer and other team members to ensure cohesive messaging across all communication platforms.

Interested and qualified candidates may email their resume directly to: Melissa.Schoppe@untedwaygso.org

ESSENTIAL FUNCTIONS:

  • Editorial Calendar & Content Strategy
  • Develop and maintain a comprehensive editorial calendar to schedule social media posts, e-newsletters, blog content, and other marketing communications.
  • Ensure messaging aligns with overarching organizational goals and brand standards.
  • Social Media Management
  • Create, curate, and publish content across multiple social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to engage diverse audiences.
  • Monitor trends, track analytics, and recommend strategies to increase engagement, reach, and brand awareness.
  • Email Marketing & E-Newsletters
  • Plan, design, and distribute regular email campaigns, including event promotions, volunteer opportunities, and donor communications.
  • Track and analyze email performance, using insights to optimize future campaigns.
  • Content Creation & Storytelling
  • Write and edit compelling copy for websites, print publications, social media, press releases, and other collateral that effectively conveys United Way’s impact and mission.
  • Collaborate with internal teams, volunteers, and external partners to gather stories that highlight community outcomes.
  • Event Support & Promotions
  • Work with event teams to create promotional materials and social media content for small- and large-scale community events.
  • Coordinate relevant digital messaging (videos, website, mobile giving) to support campaign goals.
  • Brand Consistency
  • Adhere to United Way brand guidelines and ensure consistency of message, tone, and look across all content.
  • Partner with designers or external creative resources to produce visually cohesive assets.
  • Cross-Functional Collaboration
  • Collaborate with the CMO and other departments (such as Resource Development or Community Impact) to identify content opportunities that support fundraising, volunteer initiatives, and community impact goals.
  • Provide ongoing support for volunteer-led affinity groups and other internal stakeholders who require content.
  • Analytics & Reporting
  • Track content performance metrics (social media engagement, email open/click rates, website traffic) and compile regular reports for leadership.
  • Use data to refine content strategies and drive continuous improvement.
  • Strategic Planning & Calendar Coordination
  • Contribute to the development of the department’s annual strategic plan and editorial calendar.
  • Identify and propose new content ideas or campaigns that align with United Way’s mission and impact.

OTHER DUTIES:

  • Other duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES: 

  • Must demonstrate professional maturity and personal accountability.
  • Excellent written and verbal communication and presentation skills and the credibility and poise to present to a wide range of stakeholders. 
  • A strong understanding of nonprofit operations, community issues, and volunteerism.
  • Dedication to mission of United Way of Greater Greensboro.
  • Must be a positive contributor and influencer to the workplace culture.
  • Must be a relationship and team builder/bridge builder.
  • Must demonstrate advanced project management skills, and ability to meet deadlines.
  • Must demonstrate commitment to customer service.
  • Must be creative, innovative, and self-motivated.
  • Must demonstrate strong attention to detail.
  • Must be proficient in Mac and Office products including Microsoft Excel and Word.
  • Must be able to complete tasks with a high degree of accuracy and quality.

POSITION REQUIREMENTS & QUALIFICATIONS:   

  • Bachelor’s degree with two to three years of experience in marketing or related field.
  • Excellent writing skills; Writing samples will be requested.
  • Graphic design skills; Design samples will be requested.
  • Proficiency in Canva, Adobe Creative Suites, WordPress, and Hootsuite or similar graphic design and content scheduling programs.
  • Proven ability in managing multiple social media platforms and email marketing tools for an organization.