Communications Manager (Content Marketing Manager)

Description

Reporting directly to the Chief Development Officer, the Communications Manager oversees the organization’s promotion and advertising efforts to widen our outreach, improve awareness of mission effectiveness among supporters, and increase donor engagement. A savvy communicator with a donor-centered approach, you will be responsible for “championing” our work in telling the Door of Hope story and how it is messaged in both written and verbal communications. You will create and manage a cohesive marketing strategy ensuring that all digital and print projects are being planned and executed to meet deadlines. In addition, the Communications Manager will supervise and provide direction to the Marketing & Design Specialist to ensure deliverables align with DOH’s mission, vision and marketing brand.
 

Hours

• 40 hours per week, Monday through Friday, occasional overtime
• 4 days in-office in Pasadena, Fridays work from home
• An occasional weekend or evening, as needed

Responsibilities

Written Communications: 

Prepare all copy for fundraising & marketing materials, and direct Marketing & Design Specialist to integrate copy into well-designed content, including but not limited to the following: 

• Annual and quarterly donor reports
• Email copy (2-3 times per month)
• Fundraising appeals (2-3 times per year)
• Newspaper coverage (2-3 times per year)
• Social media posts (3-5 times/week)
• Electronic donorversery cards
• Thank you and receipt letters
• Marketing collateral (e.g., brochures, thank you cards, etc.)
• Major donor proposals
• Hope Stories - ongoing for a variety of use (2-3 per times per month)

Planning and Strategy:

• Create and manage annual marketing and communications strategy to maximize cohesive messaging between various platforms, including a communications calendar for digital platforms.
• Create and maintain brand guidelines and compliance across organization
• Create and manage the annual marketing budget to ensure expenditures are compliant with approved amounts.
• Establish, monitor and assess Communication/Marketing KPIs across all digital and print platforms, adjusting strategy accordingly.

Project Management:

Design

• Own aspects of visual storytelling design, such as the Door of Hope website (depending on capacity and aptitude)
• Depending on the workload and capacity of the Marketing & Design Specialist, design digital assets such as social media graphics, web banners, and electronic cards (e.g., donorversery, thank-you) and ensure integration of well-designed content across all platforms, including social media, email, and print materials.

Segmentation & Printer Coordination

• Develop segmentation for relevant outreach (e.g., fundraising appeals) to create a personalized touch to mass communications. Monitor results to discern effectiveness.
• Serve as primary liaison with the printer for large segmented projects to ensure accuracy.

Event Production

• Drive concept, theme and supporting ancillary items to create a compelling appeal
• In collaboration with a videographer, produce all video content, about 6 videos per year.  Examples: identify interviewees, conduct interviews, obtain appropriate b-roll, edit.
• Draft and/or edit program scripts, as needed.
• Execute all event-related content – invite, programs, party favors, etc.

Other

• Seek opportunities to tell the Door of Hope story through the eyes of families, donors and staff via different approaches
• Proactively work with CDO to create online cultivation journeys for various constituent groups
• Other marketing and communications tasks that may come up from

Marketing & Design Specialist Oversight:

Supervise and provide direction to the Marketing & Design Specialist to ensure deliverables align with DOH’s mission, vision and marketing brand. Specifically:

• Ensure designs are compelling and consistent with brand
• Ensure effective website oversight and updating, as appropriate
• Ensure effective and compelling social media posts (3-5 times per week) with appropriate diversity of messaging
• Assess engagement and effectiveness of digital strategy (e.g., monthly reporting).

Requirements

Qualifications

• A minimum of 2-4 years of relevant communications and copywriting experience
• Non-profit development or marketing experience, preferred
• 2 years of supervisory experience, preferred
• Excellent and proven communication skills, especially the ability to tell the Door of Hope story in writing
• Demonstrated excellence in organizational skills
• Relationally savvy, effective at building relationships, strong verbal communication
• Creative self-starter with growth and learning mindset
• Computer Skills: fluency in GSuite or MS365, MS Excel, Word, and PowerPoint
• Familiarity with Adobe design software, Canva and WordPress preferred
• Bachelor’s Degree or equivalent experience required

Compensation & Benefits 

Expected compensation (depending on experience): $70,000-85,000

Competitive benefits package including: 

• Paid PTO: 12 sick days, 12 holidays, 10 vacation days (increases over tenure), 5 jury duty days, up to 5 bereavement days
• Health Insurance: we cover 100% of your premium and 50% of your depedents' premiums on our Kaiser Gold HMO, Anthem HMO, and Anthem PPO Plans + employer contribution to employee’s dental and vision premiums
• Therapy Subsidy
• 403(b): 3% dollar-for-dollar match

Character (Do you embody Door of Hope’s four core values?)

Christ-centered, expressed through:

• Faith: We have an active and personal relationship with Jesus Christ.
• Calling: Out of a sense of calling, we go above and beyond to meet our mission.
• Character: We demonstrate the character of Christ toward colleagues and families.

Empowering, expressed through:

• Trust: We trust one another, believe in one another, and give each other the freedom to take risks. (Mistakes are learning opportunities.)
• Accountability: We nurture God-given strengths through coaching and accountability.

Holistic, expressed through:

• Whole Person: Our emotional, spiritual and personal well-being matter to one another.
• Whole Organization: We are on one team with one mission. (We don’t do silos.)

Relationship, expressed through:

• Family: We love, celebrate, and pray with one another.
• Reconciliation: We manage conflict, practice vulnerability, and pursue diversity with honesty and grace.