Influencer Marketing Strategist

Influencer Marketing Strategist Job Description

Pudgy Penguins is on a mission to be the most popular penguin in the world. With over 35 billion+ impressions and a fan base that spans the globe, we’re taking our brand to new heights. To get there, we need someone who not only understands influencer marketing but also has a deep understanding of internet culture and memes — someone who knows how to connect with audiences authentically while growing our presence in meaningful ways.

If you’re passionate about digital culture, love memes, and can seamlessly integrate a brand into influencer content to drive real results, this role is for you.

What You’ll Be Doing

1. Building Campaigns That Amplify Pudgy Penguins

• Design and execute influencer marketing campaigns that grow our fan base and expand our brand presence across platforms.
• Identify creators who align with Pudgy Penguins’ brand and audience, ensuring collaborations feel natural and impactful.
• Take charge of campaigns from start to finish, hitting clear goals and delivering measurable results.

2. Mastering the Art of Memes and Subcultures

• Dive deep into internet memes, trends, and niche communities to create campaigns that resonate authentically with audiences.
• Understand and tap into the unique humor and culture that define our brand voice, ensuring campaigns feel relevant and engaging.
• Stay ahead of digital trends, using them to inform strategy and guide influencer collaborations.

3. Collaborating with Influencers

• Partner with influencers to produce content that integrates Pudgy Penguins in an authentic, engaging way.
• Provide guidance to ensure their content aligns with our goals while staying true to their unique style.
• Build strong, lasting relationships with creators to foster long-term partnerships.

4. Tracking, Analyzing, and Improving Performance

• Use analytics to measure the success of influencer campaigns and identify ways to improve.
• Monitor key performance indicators like engagement, impressions, and ROI to ensure campaigns hit their targets.
• Provide actionable insights to refine strategies and stay competitive in the influencer space.

5. Staying Organized and Efficient

• Manage timelines, approvals, and deliverables to ensure campaigns run smoothly and on schedule.
• Keep communications clear and professional with influencers, internal teams, and stakeholders.
• Maintain tools and processes that support seamless collaboration and execution.

What We’re Looking For

• A Meme Master: You live for internet culture, understand the power of memes, and know how to leverage them for marketing success.
• A Strategic Marketer: You think critically about how to use influencers to grow a brand, delivering campaigns that drive engagement and results.
• A Confident Collaborator: You can communicate effectively with influencers, providing feedback and building strong relationships.
• A Fast Learner: You’re ready to dive into the world of Pudgy Penguins and adapt quickly to new challenges.
• A Detail-Oriented Organizer: You can manage multiple projects, meet deadlines, and keep everything on track.

What You’ll Need to Succeed

• 1–3 years of experience in influencer marketing, social media, or a related field.
• A strong understanding of memes, internet culture, and the creator economy.
• Familiarity with tools like Google Workspace, project management software, and analytics platforms (or the ability to learn them quickly).
• A results-driven mindset with a focus on measurable growth and engagement.

Why Join Pudgy Penguins?

• Be part of a global brand with 35 billion+ impressions and an ambitious mission to be the most popular penguin in the world.
• Work on creative, culture-driven campaigns that make a real impact.
• Join a team that values innovation, collaboration, and results.

If you’re ready to combine your love for memes and internet culture with a data-driven approach to influencer marketing, apply now and help us make Pudgy Penguins the biggest name in the game.