Technical Marketing Specialist

Job Title:                            Technical Marketing Specialist

Department:                     Marketing

Reports to:                        Director of Marketing

Position Type:                  Non-Exempt

We are looking for a Technical Marketing Specialist to join our growing team to develop, implement, track and optimize our marketing campaigns across all digital channels. As part of our marketing team, you will play a key role in communicating and strengthening the Golden Helix brand internally and externally.

The ideal candidate will maintain meticulous attention to detail while juggling multiple priorities in

a fast-paced, dynamic environment. The Technical Marketing Specialist performs sales, marketing, and administrative functions as outlined below. Also, the position provides support to senior management and other sales & marketing staff.

We prefer candidates in the Bozeman, MT or Las Vegas/Henderson, NV area. We would also be open to remote positions.

RESPONSIBILITIES

• Email marketing platform support and management
• Assist with the management of campaigns from planning to production, including brief development, ideation, channel recommendations, creative development, configuration implementation, and management.
• CRM maintenance and support
• Help the team coordinate centralized functions (i.e., campaign development and deployment, development of content marketing, event marketing, PR, website, etc.) to support marketing initiatives.
• Assist with the planning, execution, and implementation of the marketing strategy and plan, including campaigns, events, web, advertising, rich media, digital marketing, social media, sales tools, and PR.
• Ensure that the marketing calendar is developed and maintained regularly throughout the year to provide transparency for and create alignment with key stakeholders.
• Campaign performance reporting across all digital marketing efforts, providing insights and recommendations when possible.
• Ensure consistent branding and messaging across all communications.
• Work closely with other departments to develop compelling content that drives engagement.
• Assist with global tradeshow and conference coordination, including the booking of
• services, travel, etc.
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
• Create and manage a system of standard work, job aids, and training presentations and videos.
• Other tasks as required.

BENEFICIAL Qualifications

• Marketing/media/communications diploma or degree
• 2 years of previous marketing experience
• Experience or background in science would be considered an asset
• Basic scripting or programming a plus
• Must have strong understanding of SEO and SEM and how these practices drive revenue
• Must have strong organizational and project management skills, as well as attention to detail
• Knowledge and experience with marketing tools:
  • CRM systems (Dynamics 365 a plus)
  • Marketing automation platforms
  • Website development – strong understanding of HTML and CSS
  • Proficient in graphic design tools
  • Knowledge of Google Analytics and AdWords
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity
• Occasional travel may be required