Sales and Marketing Specialist

Key Responsibilities:
 

Sales:
 

• Lead Generation: Identify and qualify potential customers through targeted outreach and campaigns.
• Sales Process Management: Manage the entire sales cycle, from prospecting to closing deals, while achieving and exceeding sales targets.
• Client Engagement: Conduct product demos, present solutions tailored to client needs, and provide technical guidance.
• Customer Relationship Management: Maintain and update CRM tools to track leads, opportunities, and client interactions.
• Upselling and Retention: Identify opportunities to upsell or cross-sell to existing customers and work to ensure customer satisfaction and retention.
   

Marketing:
 

• Content Creation: Develop compelling content such as blogs, case studies, whitepapers, and video tutorials to showcase product value.
• Campaign Management: Design, execute, and analyze multi-channel marketing campaigns, including email, social media, and PPC.
• SEO and Analytics: Optimize digital assets for search engines and track performance using analytics tools to measure ROI.
• Brand Awareness: Collaborate on strategies to boost brand visibility and establish the company as an industry leader.
• Event Marketing: Organize and participate in webinars, industry events, and product launches to engage with potential customers.
   

Qualifications:
 

• Bachelor's degree in Marketing or Sales.
• Understanding of SaaS sales models, customer acquisition strategies, and product lifecycle.
• Good communication, public speaking, presentation, and negotiation skills.
• Data-driven mindset with the ability to analyze metrics and adapt strategies accordingly.
   

Preferred Skills:
 

• Familiarity with product-led growth (PLG) strategies.
• Knowledge of marketing automation tools and techniques.
• Experience in creating and managing affiliate or partner programs.